Marketing Fail: Chevy Silverado Dies At Red Wings Game, Forces Zambonis To Drive Around It

General Motors can’t seem to catch a break as the automaker is gaining some unwanted attention for what should have been a low-key marketing stunt.

Chevrolet is the official vehicle of Little Caesars Arena and the automaker used the second intermission of yesterday’s Detroit Red Wings game to promote the Silverado Trail Boss. This typically wouldn’t be worth mentioning, but the Silverado failed spectacularly.

While the Trail Boss is billed as a rough and tumble off-roader – thanks to its 2-inch suspension lift and Z71 Off-Road Package – the model was no match for the hockey rink. According to GM Authority, the truck broke down shortly after hitting the ice.

The cause of the problem remains unclear, but truck has hopelessly stranded on the blue line for several minutes as people worked to fix the issue. The Silverado was stranded for so long, that footage from the game shows two zambonis were forced to drive around the truck as they prepared the ice for the third period.

After an embarrassingly long delay, the Silverado started moving and attendees burst into applause. The truck then turned around and slowly made its way off the ice.

While the incident has to be pretty embarrassing for Chevrolet, the company has a big presence at its hometown hockey rink. This includes a Chevrolet-branded entrance off Woodward Avenue and the Chevrolet Plaza which has billed as a distinctive outdoor space designed to host music and entertainment events.

 

  • Six_Tymes

    sabotage

    • it was a RAM, I saw it running away.

  • TheBelltower

    The Silverado Q&A guy was on strike.

  • Quality has fallen at GM.

    • Jay

      Fallen? This behavior is normal.

    • Mark Seven-Ultranine

      You Chevrolet haters are sooooo funnnnnyyyy! And original, too!

    • Smitty Smithsonite

      Yep … beginning 45 years ago.

  • Perry F. Bruns

    Cool.

  • Mark Seven-Ultranine

    Clearly, sabotage by Ford

  • karmat

    It’s not designed for offroad terrain like that.

    • baofe

      It didn’t look like a traction issue. Seemed like the car simply broke down or stalled

    • ctk4949

      Its called Trail Boss, it should be able to handle anything like a Boss. lol!!

  • THERE MUST BE A METHOD TO READING ARTICLES THAT ARE TWEET BASED. WHY REPEAT THE TWEET IN THE ARTICLE IF YOU’RE GONNA SHOW SAID TWEET?

    ADULTS USING THE WORD TWEET AND TWITTER IN A SERIOUS MANNER GIVES US AN IDEA HOW FAR HUMANITY HAS FALLEN.

    • WHAT I CAN’T READ YOU ??

  • charlotteharry57

    PERFECT timing! ANOTHER example of Mary’s quality control (that she went on and on about soon after taking the job).

  • Kena M. Henry

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  • jrelon

    Probably stopped since it was expecting to be recalled at any minute.

  • lagunas3ca

    Should’ve stuck with the Ram as their official truck.

  • nauticalone

    Where quality is NOT job one…or two…or…well you get it…

  • Afraid of the spot lights, the truck froze.

  • Smitty Smithsonite

    GM, hitting it out of the park, as usual!

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