General Motors can’t seem to catch a break as the automaker is gaining some unwanted attention for what should have been a low-key marketing stunt.
Chevrolet is the official vehicle of Little Caesars Arena and the automaker used the second intermission of yesterday’s Detroit Red Wings game to promote the Silverado Trail Boss. This typically wouldn’t be worth mentioning, but the Silverado failed spectacularly.
While the Trail Boss is billed as a rough and tumble off-roader – thanks to its 2-inch suspension lift and Z71 Off-Road Package – the model was no match for the hockey rink. According to GM Authority, the truck broke down shortly after hitting the ice.
Seriously laughed out loud when this pickup stalled out during intermission of the Red Wings game. They eventually got it started but the zambonis had to go around it! 😲😂😂🤣 pic.twitter.com/lTsVbjeWd4
— Jared Purcell (@JaredPurcellDET) November 29, 2018
The cause of the problem remains unclear, but truck has hopelessly stranded on the blue line for several minutes as people worked to fix the issue. The Silverado was stranded for so long, that footage from the game shows two zambonis were forced to drive around the truck as they prepared the ice for the third period.
After an embarrassingly long delay, the Silverado started moving and attendees burst into applause. The truck then turned around and slowly made its way off the ice.
Not one of our new trucks stuck on the ice at Little Caesars Arena and having to be towed off with a Zamboni 😂 pic.twitter.com/Gbd6X1WM7w
— Dan Jones (@D4N_J0NE5) November 29, 2018
While the incident has to be pretty embarrassing for Chevrolet, the company has a big presence at its hometown hockey rink. This includes a Chevrolet-branded entrance off Woodward Avenue and the Chevrolet Plaza which has billed as a distinctive outdoor space designed to host music and entertainment events.