Marketing Fail: Chevy Silverado Dies At Red Wings Game, Forces Zambonis To Drive Around It

General Motors can’t seem to catch a break as the automaker is gaining some unwanted attention for what should have been a low-key marketing stunt.

Chevrolet is the official vehicle of Little Caesars Arena and the automaker used the second intermission of yesterday’s Detroit Red Wings game to promote the Silverado Trail Boss. This typically wouldn’t be worth mentioning, but the Silverado failed spectacularly.

While the Trail Boss is billed as a rough and tumble off-roader – thanks to its 2-inch suspension lift and Z71 Off-Road Package – the model was no match for the hockey rink. According to GM Authority, the truck broke down shortly after hitting the ice.

The cause of the problem remains unclear, but truck has hopelessly stranded on the blue line for several minutes as people worked to fix the issue. The Silverado was stranded for so long, that footage from the game shows two zambonis were forced to drive around the truck as they prepared the ice for the third period.

After an embarrassingly long delay, the Silverado started moving and attendees burst into applause. The truck then turned around and slowly made its way off the ice.

While the incident has to be pretty embarrassing for Chevrolet, the company has a big presence at its hometown hockey rink. This includes a Chevrolet-branded entrance off Woodward Avenue and the Chevrolet Plaza which has billed as a distinctive outdoor space designed to host music and entertainment events.

 

  • Six_Tymes

    sabotage

    • it was a RAM, I saw it running away.

  • TheBelltower

    The Silverado Q&A guy was on strike.

  • Quality has fallen at GM.

    • Jay

      Fallen? This behavior is normal.

    • Mark Seven-Ultranine

      You Chevrolet haters are sooooo funnnnnyyyy! And original, too!

    • Smitty Smithsonite

      Yep … beginning 45 years ago.

  • Perry F. Bruns

    Cool.

  • Mark Seven-Ultranine

    Clearly, sabotage by Ford

  • karmat

    It’s not designed for offroad terrain like that.

    • baofe

      It didn’t look like a traction issue. Seemed like the car simply broke down or stalled

    • ctk4949

      Its called Trail Boss, it should be able to handle anything like a Boss. lol!!

  • THERE MUST BE A METHOD TO READING ARTICLES THAT ARE TWEET BASED. WHY REPEAT THE TWEET IN THE ARTICLE IF YOU’RE GONNA SHOW SAID TWEET?

    ADULTS USING THE WORD TWEET AND TWITTER IN A SERIOUS MANNER GIVES US AN IDEA HOW FAR HUMANITY HAS FALLEN.

    • WHAT I CAN’T READ YOU ??

  • charlotteharry57

    PERFECT timing! ANOTHER example of Mary’s quality control (that she went on and on about soon after taking the job).

  • Kena M. Henry

    Do you really just remember the family car you desire to actually buy and apartment you admired the utmost ? All of us have somethings in our daily life which we want to meet . We work hard in the direction of it. However quite often we miss a chance, definitely not any further . This amazing on line project created in a way that it will help you you earn incredibly awesome income . Operate daily and give your working a small amount of hours and earn around $39000 each week . It will give you opportunity to work in your own house place with extremely flexible times . You are going to be your very own boss . It is a life changer online opportunity that will help you to definitely get exactly what you wish in your lifetime . So now look and check out , amazing things waiting around for you >>> REFERRYY.TUMBLR.COM

  • jrelon

    Probably stopped since it was expecting to be recalled at any minute.

  • lagunas3ca

    Should’ve stuck with the Ram as their official truck.

  • nauticalone

    Where quality is NOT job one…or two…or…well you get it…

  • Afraid of the spot lights, the truck froze.

  • Smitty Smithsonite

    GM, hitting it out of the park, as usual!

Toro Rosso Boss Says Today’s F1 Drivers Can Handle Much Faster Cars With Ease

Nowadays, you’ll never see a driver collapsing after a race as in the past, even in the worst of conditions.

Jay Leno Checks Out Mil-Spec’s Hummers At His LA Garage

The legendary military truck-turned-fashion icon has been thoroughly updated without losing its identity.

Mercedes-Benz 560SEC Widebody: Big, Bad, And Old School To The Core

Some pristine, low-mileage 560SEC AMG 6.0 examples sell for more than $100,000 these days.

Ferrari 488 Pista Spider Sets The Benchmark In Open-Top Supercars

Can anyone find a flaw in the way the new 488 Pista Spider drives? Well, they can sure try…

BMW M2 Competition, M4 And Others Recalled Over Potentially Faulty Airbags

Certain 2019-2020 2-Series, 3-Series and 4-Series models are also included in the recall.

Several States Want To Use Credit Cards At EV Stations, Security Concerns Arise

Most current electric vehicles chargers use an app or secure, contactless payment methods.

Corvette Z06 Driver Does A Mustang By Attempting Burnout, Ending Up In Ditch

The ‘Vette disappears in a cloud of white smoke before crashing in an embarrassing manner.

Red Is So Overrated; Ferrari SF90 Stradale Is Much Better In Azzurro Dino Blue

The SF90 Stradale uses a twin-turbo V8 and three electric motors – and looks stunning in that hue.

Watch A VW Driver Try To Inflate Their Tires With… An EV Charger!

An EV charger looks nothing like an air pump – yet, somehow this driver thought it would do the trick.

You Don’t Have To Be An Aston Martin Fan To Be Mesmerized By The New Vantage

The baby Aston combines killer looks with lots of grunt in a nearly perfect package.