Waymo To Launch Uber-Rivaling Autonomous Taxi Service Next Month

Google’s autonomous driving division Waymo will launch the world’s first commercial self-driving taxi service early this December, Bloomberg reports.

According to a source familiar with the company’s plans, Waymo will launch the autonomous taxi service under a new brand, which will compete directly with the likes of Uber and Lyft.

The new brand name is a “closely guarded secret”, according to the same source, at least until the time for the formal presentation.

“Waymo has been working on self-driving technology for nearly a decade, with safety at the core of everything we do,” the company said in a statement.

Google’s autonomous driving brand will probably avoid making a flashy big announcement and instead offer the new service to a limited amount of customers in the Phoenix suburbs, covering an area of around 100 square miles, according to another source.

The first batch of riders will most likely come from Waymo’s Early Rider Program, which includes around 400 volunteer families that have been riding the company’s autonomous test cars for more than a year. Those who will migrate to the new taxi service will be free to openly talk about it and even take friends and members of the media along for the ride.

“This positions Waymo really far ahead of everyone else,” said Nick Albanese, an intelligent mobility analyst at Bloomberg. “GM is the other leader, and they’re probably more than a year away from doing this. It’s very impressive.”

The new self-driving taxi service will come with backup drivers in the car, helping customers get acquainted with the technology and take over if necessary. According to data from Waymo’s test program, a fleet of modified Chrysler Pacifica models will drive on their own for more than 99.9 percent of the time.

more photos...
  • Howfarr

    Crackheads on bikes in the dark be-warned..

TRD Bringing Beastly GR Supra 3000GT Concept To SEMA Show

TRD’s GR Supra 3000GT Concept is a throwback to the Supra A80-based 3000GT Concept from 1994.

2020 Audi A6 55 TFSI e Quattro Has A 362 HP Four-Pot And 33 Miles Of Electric Range

For the sporty plug-in hybrid A6 sedan, you will have to pay at least €68,850 in Germany.

Here’s The New 2020 Subaru Levorg Sporty Compact Wagon

Subaru will unveil the all-new Levorg in pre-production form at the Tokyo Motor Show this week.

Mazda MX-30 Concept Is A Near Production Electric Crossover With RX-8 Style Rear Doors

The Mazda MX-30 Concept accurately previews the brand’s first-ever production EV coming next year.

2020 Honda Jazz / Fit Makes Early Appearance Ahead Of Tokyo Debut

The first pictures of the new generation 2020 Honda Fit / Jazz have leaked online.

The Mighty Diablo GT Is The Most Hairy-Chested Lambo Of All Time

A screaming 575 HP V12 paired to a five-speed manual transmission and wrapped with a stunning bodywork, what’s not to fear?.

Skoda Superb Nameplate Turns 85 Years Old And Going Strong

While the original Skoda Superb was unveiled in 1934, the first modern iteration was launched in 2001.

Hyundai Working On World’s First AI-Based Cruise Control Tech

This technology is said to recognize and analyze patterns, creating a customized self-driving experience.

BMW Interested In Additional Partners For The Development Of Mobility Services

BMW has already agreed to work with Daimler to develop their next generation of autonomous driving systems.

French Government Is OK With A Non-French Renault CEO

Renault CEO Thierry Bollore was ousted last week and replaced with Clotilde Delbos on an interim basis as they keep searching for the best person for the job.