Bugatti CEO Says Top Speed Run Isn’t A Priority, But They’re Ready For A Second Model

A number of different companies are attempting to build the first street-legal hypercar that can hit speeds of 300 mph (482 km/h), but it appears Bugatti has no interest in attempting the feat.

In an interview with Motor Trend, Stephan Winkelmann said when he become Bugatti CEO in January he took the time to test drive a car, see what the company was working on and then determined what the brand’s priorities should be. Unfortunately, this doesn’t include a top speed run.

As Winkelmann explained, “performance has a lot of facets” and he believes Bugatti has become too closely associated with top speed. As he noted, “We were missing a big part of what the car [Chiron] is all about.” As a result, Winkelmann says a top speed run is not a priority.

That’s a bit disappointing as Bugatti has a history of building the fastest production cars in the world. The original Veyron claimed the record by going 253.81 mph (408.47 km/h) in 2005 and the Veyron Super Sport retook the record when it achieved an average speed of 268 mph (431 km/h). The Veyron Grand Sport Vitesse also set the top speed record for production roadsters when it went 253 mph (408 km/h).

Fans will likely be disappointed by the move away from top speeds, but Winkelmann suggested its part of a larger strategy to focus on other Bugatti models. As the executive explained, “It is important that we emphasize the past racing cars like the T35, the limousines and GTs like Atlantic.” This could be a subtle hint that Bugatti’s future isn’t just about hypercars and many include models such as the Galibier concept which will celebrate its tenth anniversary next year.

Besides talking about speed records, Winkelmann confirmed there won’t be a Chiron roadster. He also said the company is “ready for more than one model” and if they build a second car it won’t be in the same segment as the Chiron.

Winkelmann also dismissed reports that company’s second model would be a crossover as he said Bugatti is “looking into every segment, body style and region.” The executive went on to say the brand has an “idea of where we want to go” and hinted the model has to appeal to a global audience rather than a few select markets.

Winkelmann won’t go into too many specifics, but said the brand’s second model would help to increase sales and visibility of the ultra-exclusive brand. He also seemed to suggest the model would be more affordable than the Chiron as he stated “price is not about positioning Bugatti out of this world,” but rather about innovation, craftsmanship and materials. Regardless, fans shouldn’t expect future models to be affordable as Winkelmann said they will be positioned “above all the other competition.”

  • ace_9

    Just announce the SUV already… This tip-toeing is only being misinterpreted by so called journalists, e.g. “Winkelmann also dismissed reports that company’s second model would be a crossover”, while what he actually said was: “looking into every segment, body style and region.”.

    • Mike anonymous

      Well the Galiber ‘concept’ we saw was actually more production ready than most concepts in general. The vehicle itself has actually been in development for a number of years but was only stopped a few years ago (likely to focus efforts on the Chiron). If they developed an SUV it would take a lot more effort and time to do so, than to produce the vehicle that has already been developed for production (while maybe giving it some styling cues that fit with the new current generation of Bugattis’ line.).

      While SUV’s are a large money maker,.. that’s just it. Companies will introduce them to help increase sales and profits as they are the ‘hot thing’ at the moment. But Bugatti has already stated that they will only be making so many of the (un-announced) next model, for around $1.1Million or more. Therefore Bugatti knows how much money it will make and a limited production means they can’t make any more money from this model in-particular after production ends. SUV’s don’t really have a place for a company such as Bugatti in a world where the profits the company makes won’t be based on how many they sell (because no matter the model, they will sell all of them). Also consider the cost of development, etc, VS. just completing what you’ve already started with the sedan.

      So while I would AGREE with you that this next model should be announced already, it is likely ((& thank-goodies) for once) not going to be an SUV.

      • ace_9

        We will see…

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