Currently on sale in Japan, the accessories largely focus on exterior styling. As a result, customers can buy an aggressive front spoiler, extended side skirts and a modified rear bumper with a central diffuser. Toyota also offers aerodynamic mirror caps, canards and black accents for the front bumper.
Other styling accessories include a roof-mounted diffuser, a dual exhaust system and a TRD-branded rear bumper protector. Owners can also purchase door handle inserts and an assortment of aluminum wheels in sizes ranging from 15- to 18-inches.
The aerodynamic components are available individually and as part of a package. Customers can also order the components painted from the factory at additional cost.
Interior changes are more modest as only three options are available. These include a TRD-branded push-button ignition, a sunshade and a luggage box which costs ¥9,000 ($81 / £64 / €71).
Performance upgrades are also minor, but include motion control beams and a “member brace set.” These components cost ¥80,000 ($724 / £571 / €635) and ¥60,000 ($543 / £428 / €476), respectively.
While the parts are currently available for purchase, Toyota will highlight them at the Tokyo Auto Salon by displaying a Prius equipped with a number of the components.
Speaking of the Prius, the 2019 model will be available with all-wheel drive in the United States for the first time. Dubbed the Prius AWD-e, the hatchback features an additional electric motor that powers the rear wheels at speeds up to 43 mph (69 km/h).