According to the carmaker, the new vehicle will reveal “a new form design language for electrification, infused with Japanese DNA.” The announcement is accompanied by a teaser image which allows us a peek at the bold-looking vehicle.
The as-yet-unnamed concept model sports slim LED headlights, an illuminated grille frame with illuminated Infiniti lettering and logo at its center, as well as a wraparound design for the windshield and coupe-like sloping roofline. Other visible elements include the rearview cameras, pronounced rear haunches, bulged wheel arches, and massive aero wheels. Judging from this single teaser image, it should be quite a looker.
“The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand,” said Karim Habib, the carmaker’s executive design director. “Electrification and other new technologies have given us the opportunity to evolve our design philosophy,” he added.
According to Infiniti, the advent of electrified platforms allows carmakers to adopt a fresh approach to what crossover and sedans look like inside and out. Electrification makes possible more spacious, “lounge-like interiors, rich in welcoming and assistive technologies.”
That’s probably what we’re going to see on the electric crossover concept in Detroit. Alongside the new study, Infiniti will also showcase the Prototype 10 Pebble Beach Concept. In January 2018, Infiniti announced it would electrify its lineup from 2021 onwards, using either e-power (serial hybrid) or pure electric powertrains.