Responding to a question on Twitter about when the pickup will be available to order, Musk said that Tesla could unveil a pickup prototype next year.
In recent years, Tesla has enjoyed unveiling prototypes of its new models a couple of years before they hit the market. In 2016 and 2017, it did exactly this with the entry-level Model 3, the Tesla Semi, and the all-new Tesla Roadster. Following a similar timeline to these three, the production-spec Tesla Pickup could be expected to launch in 2020 before full-scale production commences in 2021.
Musk has been very open about his excitement for the Tesla Pickup in recent months. In early November, Musk told Recode that he is so excited about the vehicle that he’s not even bothered if it fails to sell well.
“I’m personally super-excited by this pickup truck. It’s something I’ve been wanting to make for a long time. And I’ve been iterating sort of designs with Franz… It’s like I really wanted something that’s like super-futuristic cyberpunk.
“If there’s only a small number of people that like that truck, I guess we’ll make a more conventional truck in the future. But it’s the thing that I am personally most fired up about. It’s gonna have a lot of titanium,” he said.
Musk added that the pickup will be “heart-stopping,” is “gonna be amazing,” and “gonna be awesome.”
Unlike the Tesla Model S, Model X, and Model 3, the Tesla Pickup won’t be launched without any direct competitors on the market. Instead, the Rivian R1T should land in showrooms before the Tesla. However, Tesla has more experience with the mass production of vehicles and also has a huge customer base that will help it make up for lost time in the all-electric pickup market.
I’m dying to make a pickup truck so bad … we might have a prototype to unveil next year
— Elon Musk (@elonmusk) December 11, 2018