Most Porsche Taycan EV Reservations Are From Tesla Owners

While Porsche’s first-ever fully electric vehicle, the Taycan, has yet to reach dealerships in production guise, customers are already showing a huge interest in buying the car.

In fact, during this year’s LA Auto Show, Porsche North America president & CEO Klaus Zellmer told CNET that “if all the people [who pre-ordered] buy this car, then we are sold out for the first year” – which is pretty impressive.

Zellmer went on to say that “more than half of the people that are signing up for the Taycan have not owned or do not own a Porsche.

“When asked what type of cars potential Taycan customers drive, the Porsche exec stated: “Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The no.1 brand now is Tesla. That’s pretty interesting, to see that people that were curious about the Tesla for very good reasons obviously don’t stop being curious.”

Porsche Mission E Cross Turismo concept

Whether this means that Tesla owners are thinking of switching to a Taycan, or adding one to their existing garage, is unknown. However, despite the Taycan already looking good as far as its upcoming battle with the Model S is concerned, Porsche may soon need to start worrying about a different rival, one that actually shares the Taycan’s platform: the Audi e-tron GT.

So how worried is Zellmer about the latter encroaching on Taycan’s space? Apparently, not much.

“If you drive a Macan, you know that we share a platform [with Audi], but it’s a completely different car. And that’s exactly what has to happen and I’m sure Audi has followed the same path.”

There you have it then. While the Audi e-tron GT should be a very exciting car to drive, the Taycan will provide customers with an even sportier experience, so as to live up to its Porsche heritage.

more photos...

Photo Credits: CarPix for CarScoops

  • Axiom Ethos

    I imagine people with the money want the reliability of fit and finish you get from Porsche and not have to deal with the headaches that Tesla’s still evolving and flawed assembly is causing for owners for the most simple of things.

    • ➡️ProtectOurHeritage⬅️

      I’ve read through pages and pages of comments on the Tesla Owner’s Forum. Lots of it makes for very grim reading. No wonder people who have the money and an interest in electric cars will be looking elsewhere. Being an established manufacturer, Porsche knows how to build a decent car profitably and treat customers well.

    • GobbleUp

      3yrs not one issue with my S.
      Bought another.
      Every mfgr has issues. Don’t be fooled. Deal.

      • Matthew Daraei

        @[email protected]:disqus & GobbleUp;are S3XY in disguise. Nice try S3XY!

        • TheBelltower

          Clearly you are new here.

      • Axiom Ethos

        1 week owner of a model 3 here, fit and finish issue on day one, quirkiness of functions with various things since (wipers on while parked and no rain). I’m part of several online clubs and forums. The rate of daily complaints I see from new owners are way higher than with any other car company. Just because yours was good doesn’t mean Teslas margins for error are of the higher standards they should be. @ex_Tesla ex Tesla engineer on Twitter can tell you straight from the inside that things are far from great. I only bought because I was willing to accept a flawed car to have it now and there isn’t any real EV competition for the same price yet.


      • ➡️ProtectOurHeritage⬅️

        There shouldn’t be any issues with a three-year-old car. However, looking at the Tesla Owner’s Forum, it would appear that many people’s cars are have no end of problems.

        • GobbleUp

          So foolish the post…look at every car forum.

          You must haves some lame agenda against Tesla and reason.

          • ➡️ProtectOurHeritage⬅️

            Seen the latest YouTube video from Rich Rebuilds about him trying to buy a used Model X? Its just shockingly poor customer service, which you wouldn’t get from a well-established premium marque. If you like that sort of thing, no wonder you love Tesla.

    • TheBelltower

      12 months with my X as of last week. No issues. No service center visits at all, other than to swap summer/wheels last spring. I am very interested in seeing what the Taycan is all about… and it may end up being parked next to the Tesla.

      • Daniela Wolf

        80 % of all produced Teslas are rubbish – urs not 😛

        • TheBelltower

          Of the ten homes on my street, there are now four Teslas. At least a half dozen in the parking garage in my building in NYC during the week. I wouldn’t hesitate to buy another one. Most of Teslas may be total garbage, but that hasn’t been my experience or the experience of anyone I know. I’ll go with what I’ve seen first-hand versus the propaganda I read.

          • Daniela Wolf

            Like war criminals would say:

            It was a good time, of course some of shot civilians but not all – still a awesome time!

  • ➡️ProtectOurHeritage⬅️

    I’m guessing the people who move from the Model S to the Taycan won’t be interested in second-generation cars from Tesla. This really isn’t good news for Elon.

    • Nordschleife

      I think they would be but it’s all about newness. Who knows when the second generation models will arrive? While I applaud Tesla for the small updates i can see them keeping the models S around forever since the Y the roadster, the pickup and the semi still need to be introduced.

      • ➡️ProtectOurHeritage⬅️

        I’m not sure second-generation models will ever arrive. Tesla has a lot of lessons to learn and the quality of vehicles they are currently producing are still not good enough.

  • Shtekeris

    Tesla was cool and the only one, but I would take any other brand for quality, reliability and known service/dealer networks everywhere. As soon as VW and everyone else comes out with cheap options, there really is no advantage to owning a Tesla. Unless their 2nd generation cars are unbelievably amazing, which is objectively doubtful.

  • Dude

    Electrons are addicting. I can’t wait to see sales projections for cars like the Kona EV and Honda Urban

  • GobbleUp

    Not me. Got my second S this week. Superior.

    • bd0007

      Not the interior, much less the build quality.

    • Thetruthísntalwayspopular

      To? There haven’t even been tests of the Porsche yet. But you can bet it will be built much better than the Telsa.

  • jaykit
  • Nordschleife

    I prefer the looks of the Audi over the production looks of the Taycan. I am aware one is a concept and one is a production model but I am not loving what the Taycan is turning out to be (especially in the greenhouse) but as always I hold all final judgement until actual release.

    • ➡️ProtectOurHeritage⬅️

      From the interior photographs I’ve seen so far, the touchscreens in the Audi looks poorly integrated. The I-Pace looks to have the most welcoming interior, but the Porsche will likely be decent too.

      • Nordschleife

        Well to each their own but I can’t imagine some tweaks won’t be applied to the company that is generally praised for thier interior design. I sat in an I-Pace and I thought it was rather nice in their but I am sure Audi and Porsche will blow them out the water. I don’t love Audi’s current interiors or the fact that the MMI knob is gone but it’s attention to details and materials are pretty fantastic.

        • ➡️ProtectOurHeritage⬅️

          The screens in the E-Tron are not like other Audi cars. There is something that looks most odd about them. Anyway, I’m looking forward to seeing the Porsche.

          • Nordschleife

            I don’t know what you’re seeing but they look fine to me. While the placement is higher than their recent vehicles I don’t find it odd. I can’t add the photo but clearly you’ve seen it.

  • Six_Tymes

    uh oh. the only thing that can boost Tesla again is new designs, with advanced Q.C. one of the designs needed is a new S, and it should be exactly like I saw posted here about 3 months back from a 3rd party designer, it was very impressive.

    • S3XY

      Model 3 sales say otherwise.

      • ➡️ProtectOurHeritage⬅️

        Sales mean nothing if customers aren’t happy with what they buy when it arrives. Have you ever read the Tesla Owner’s Forum? Have you seen the high level of issues owners are having? If people are put off by one poorly-constructed or unreliable car then they tend not to buy another from the same brand. If enough people don’t buy second-generation models, then Tesla could go out of business. It happened with a large number of innovative car manufacturers in the 20th Century.

        • stockinbug

          …Sales mean nothing if customers aren’t happy with what they buy…

          Tesla leads every brand in customer satisfaction, according to driver surveys from JD Power, Consumer Reports and others.

          You can find negative anecdotes about EVERY car, from every brand, if you go hunting. This means little. What matters is overall perception by customers.

          • ➡️ProtectOurHeritage⬅️

            Where’s your evidence? JD Power Survey website says that ratings are not available for 2017, 2018 or 2019 models. Last thing I heard, Tesla doesn’t allow J.D. Power access to its customer registration data for the survey. What are Tesla hiding?

          • stockinbug

            You are correct about JD Powers, sorry, I think the story I saw was from several years ago. However, search for Tesla Driver Satisfaction, you will find the 2017 Consumer Reports survey, with Tesla in first place. They have landed in top spot in this survey for several years in a row.

            And the most recent survey I could find – a very detailed study of driver experience for Model 3 – can be found by searching for “Tesla Model 3 Owners Survey”

          • ➡️ProtectOurHeritage⬅️

            I looked through the official Tesla Owner’s Forum. Some of the problems people are having are horrific. I certainly wouldn’t buy one.

          • stockinbug

            Again, I can find “horrific” problems from most cars for sale today if I hunt the internet. I trust surveys over individual anecdotes. What matters is what most people experience, not the edge cases.

          • ➡️ProtectOurHeritage⬅️

            What surveys have been carried out asking Tesla owners their opinion? I can’t find a single one. As as Tesla are concerned, they do not want their customers to participate because they won’t like the results.

          • stockinbug

            I gave you two already. I would post links but this board doesn’t let me. Here’s how to get them from Google search.

            1) Search for Tesla Driver Satisfaction, you will find the 2017 Consumer Reports survey, with Tesla in first place. They have landed in top spot in this survey for several years in a row.

            2) And the most recent survey I could find – a very detailed study of driver experience for Model 3 – can be found by searching for “Tesla Model 3 Owners Survey”

          • ➡️ProtectOurHeritage⬅️

            No, you gave me two Google search tips that do not lead anywhere. There is a serious quality problem at Tesla, whether you like it or not. Why won’t Tesla participate in the JD Power Quality Survey? Is it because they are worried they’ll be slated by owners? Absolutely. The quality of their cars is shocking.

          • stockinbug

            I stand by the surveys I pointed to three times now. A small child could find them. You are just pretending you can’t find them.

            Participating in JD Power costs money, which makes little sense while Tesla isn’t running any marketing campaigns.

            Every other driver survey shows Tesla at the very top for customer satisfaction among automotive brands.

          • GobbleUp

            On my second, and they do ask. Enjoy.

          • ➡️ProtectOurHeritage⬅️

            “…they do ask”
            Who asks? Tesla Motors ratings from JD Power are not available because Tesla does not allow participation.

          • GobbleUp

            I looked thru BMW and Honda owners forums. Some of the problems people are having are horrific.

            Duh, all cars.

  • Thetruthísntalwayspopular

    I applaud Tesla for forcing the hand of the major manufacturers, but I would never want one myself. everytime I see one , it just has a kit car look to it. That’s before you get into those horrendous interiors. Then you read about the reliability and quality. Well, as soon as the Germans come online, I can’t se Tesla surviving. They already lose billions. What are they going to do when there is actually some competition?

    • S3XY

      Thetruthísntalwayspopular when coming from you.

      • ➡️ProtectOurHeritage⬅️

        Says the guy that worships the ground Elon walks on and loves nothing but Tesla. When are you going to actually grow up, move out of your Mom’s basement and go and buy a Model 3?

  • Paola Sanchez

    Like with everything else people want something different and the luxury electric market will have so much more competition, dare I say future dominance from the VW group. Watch out for the VW group in the next 5 years, it will be a brute force takeover of the market. I still won’t buy electric yet, but that Audi eTron GT coupe looks damn sexy!

  • TheBelltower

    Yep. In April, swapped 20″ rims with all seasons to new 22″ black turbine rims and summer rubber. Then they came to my house and switched them back to the all seasons last month.

  • Bash

    Who have a half mind who didn’t see that coming!

    • S3XY

      I’m not sure you even have half a mind by automatically believing what you read every time you see text

      • Bash

        I wish I had bet on that you’ll reply to my comment. I swear I had a very strong hunch that you will do just that. And you just did. 😀

      • ➡️ProtectOurHeritage⬅️

        Have you actually purchased a Tesla yet?

        • Mr. EP9

          No. I think he owns a Volt which we all know GM killed.

  • S3XY


    If you actually read the article the number one sign ups are from current Porsche owners.

    New tech = Rich buyers.

    Once they experience the VW quality they’ll get rid of their new EV as its taycan away from their enjoyment of driving.

    Once you go Tesla you don’t go back.

    • Daniela Wolf

      “When the Tesla moves forward ” 😛

    • ➡️ProtectOurHeritage⬅️

      “Once you go Tesla you don’t go back”
      You sound like you’ve been boned by a big black dude and you are applying this logic to cars.


      🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 JOKE OF THE YEAR

    • Mr. EP9

      [Reality distortion field intensifies]

    • Arthur Burnside

      Tesla has nothing that can compete with the Taycan.
      He said that more than half the people signing up are NOT Porsche owners. Tesla Model S and Model X have no waiting list, while the Taycan is scheduled to build roughly 50,000 cars in the first year, likely more than the Model S and Model X combined . In holland the I Pace is outselling the Model X two to one and outselling the Model S by almost as much. The Jaguar I Pace has a waiting list also and was also most responsible for a gigantic 40% drop in Tesla sales in Norway. The I Pace has won dozens of awards from auto mags, auto websites, consumer orgs, etc and is consistently recommended over the Model X, which is cited by at least two consumer orgs as the most unreliable car on the planet. And the Porsche can rechage its batteries twice as fast as any Tesla using their not-so-super Superchargers. BMW demoed a car that can recharge three times faster than Superchargers. The upcoming perfomance version of the I Pace reportedly will out accelerate every Tesla ,including their upcoming sports car, which Musk was stupid enough to promise would be the fastest production car.
      Tesla is a fading brand from an amateur automaker. Watch its sales crater when it loses it govt welfare – its tax credit. A Porsche owner preferring a Tesla to a Porsche? You’ve got to be kidding, or drunk.

      • stockinbug

        …Tesla has nothing that can compete with the Taycan…

        Slow down there, the Taycan doesn’t exist yet. Same with the promised “performance version” of iPace. You can’t declare the winner of a fight before both opponents enter the ring. Market hype isn’t the same thing as reality. Those “faster than Tesla” chargers don’t exist yet, either. Remember, Tesla is also rolling out faster chargers in 2019, and they can upgrade their ALREADY EXISTING Supercharger network lots faster than automakers who have yet to even build their networks.

        There have been promised “Tesla killers” before. Chevy Bolt didn’t do it. Bolt sales are under 5% of Model 3 sales. Jaguar iPace was supposed to do it next, but none of the iPace’s specs or sales figures beat Tesla (no, it’s NOT outselling Model S or X). Taycan is being hyped the same way, but will likely not beat Tesla either, once it’s actually available for sale.

      • Porsche has no charging network. Have you ever seen the extent of the Tesla superchargers? First let’s get to that level at least, before we talk. Tesla has a major advantage in battery tech, battery production and charging network. These are all crucial for electric vehicles.

    • Bash

      You actually believe that! 🤣🤣🤣

    • KRON4 Desk

      Once you go to Tesla YOU DEFINITELY WILL GO BACK…
      You must be living in an alternate Universe as Tesla quality is Crap!!! Performance is great but you also have to enjoy the fit and finish of your Tesla. Porsche, Audi and VW group quality will kill your beloved Tesla!

      • GobbleUp

        On my 2nd S now, not one issue ever. LOL troll.

    • Richard Alexander


  • Autoexperte
    • Daniela Wolf

      How dumb can a human be?

  • undecided

    Can someone please make a fun electric car instead of quirky experiments or high-priced status symbols? I am thinking something along the lines of an electric miata/z4/cayman. No need for 600hp and 0-60 in 2.9 seconds.

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