Ford’s US Sales Dip 3.5 Percent Despite Record SUV Deliveries

Ford sold 909,330 F-Series pickup trucks in the US market during 2018, making it the country’s best-selling truck for the 42nd consecutive year.

Overall, the car maker sold 2,497,318 vehicles -a 3.5 percent decrease compared to 2017- mostly because of the decline in sedans and despite record volumes in SUVs and near-record sales in trucks.

Ford sold 486,024 cars in 2018, over 2017’s 595,390, marking a 18.4 percent decline in car deliveries. SUV sales were up by 0.5 percent, making 2018 a record year for Ford SUVs.

Ford sold a total of 797,238 SUVs in 2018, over 2017’s 796,302 units sold. Sales of the Escape and Explorer fell 12 and 3.5 percent respectively, with Ford to launch their replacements later this year. The new EcoSport found 54,348 customers in 2018.

Lincoln also saw its sales falling by 6.8 percent in 2018, partly because of the Continental’s poor performance (-27.1 percent compared to 2017) and partly because the brand dialed back fleet sales in order to focus on the more profitable retail market.

Other notable figures include the Ford Fusion(-17.2 percent), the Mustang (-7.4 percent), the Expedition (+5.4 percent) and the Transit (+8.2 percent). In its first full year on sale, the Lincoln Navigator managed to sell 17,839 units.

Ford also announced it will switch to quarterly sales reports from 2019 onwards, rather than monthly reports, following GM’s strategy.

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  • brn

    Likely as expected, even b y Ford. They’re not looking to grow. They’re looking to be profitable.

    • Dennis Scipio

      why did you space out the words “by?”

      • brn

        Typo. It happens.

        • Dennis Scipio

          That’s okay.

    • MarketAndChurch

      They’ll grow this year when two of their best-sellers (Escape, Explorer) get replaced.

  • atomicbri

    Interestingly, their two biggest gainers for 2018 were the Lincoln Navigator, and the Fiesta! I also find it interesting with the Fusion on its way out in 2021 that its SUV equivalent, the Edge, does not outsell the Fusion. Makes me wonder where all these sedan buyers will go, probably to Camry and Accord.

    • lagunas3ca

      They’re going to the Tesla Model 3…

    • MarketAndChurch

      They make way more money on the Edge. I think the SUV complement in Ford’s lineup to the Fusion is the Escape.

      • atomicbri

        The Escape is based off the Focus and C-Max. It’s a reskinned Ford Kuga. Now my understanding is the Edge costs about the same to produce as the Fusion, but maybe since they have to offer more rebates on the hood of the Fusion the Edge “edges out” the Fusion. But the Edge also seems to lately have a lot of rebates.

  • rover10

    Some companies are not in the business for loss leaders, but Ford retaining Fusion could prove a wise decision? Trends change and what comes around goes around, why hand that market to the competition for free???

    • Mr. EP9

      Because they’re short sighted idiots who only care about how much short term profits they can make and prioritize it over long term growth.

      • MarketAndChurch

        What long-term growth potential does replacing the Fusion give Ford?

    • MarketAndChurch


  • HaltestelleLuitpolthafen

    No one should be surprised, they don’t have a single new car.

    The Focus is ancient, the Taurus is ancient, the Fusion while still excellent, is ancient. Aside from the excellent new Expedition, the Ecosport is a piece of garbage, and the Escape was due for a replacement years ago.

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