Ford Reports Record SUV Sales – Expedition, F-Series, Navigator Fly Off Dealer Lots

It was clearly a good month for SUVs over at Ford as the carmaker reported increased monthly sales by 3.5 percent.

While this may not sound that impressive, Ford was able to sell more than 87,000 F-Series trucks this month, with the average transaction price growing by $1,700 compared to last year –to $46,800 per truck.

Ford’s mix of sales was in favor of more expensive trim levels. Despite selling only 1,711 Lincoln Navigators in March, 80 percent of them were Black Label and Reserve models, boosting the average transaction price by $25,600. In addition, Navigators spent an average of just 10 days on dealer lots before getting sold.

The demand is also strong for the all-new Expedition which sold 5,653 units. 26 percent of buyers went for the range-topping Platinum model, raising the average transaction price by $11,500. Models spent an average of 17 days in dealer lots before finding a buyer.

Ford now claims that it has the highest transaction price of any full-time carmaker, averaging $36,300 per vehicle.

Only the Focus and the GT supercar saw their sales increase on March in the rest of Ford’s lineup. Lincoln also saw declines on models like the MKZ and Continental, with the latter being down 14 percent.

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  • Six_Tymes

    the return of the mammoths. not blaming ford at all, but why in the heck does any buyer need these huge buses. I see them often, and its always one driver, no passengers. or, driver and 1 passenger. slobs on wheels.

    • Peter Vancouver

      In other news… Hotel vacancies are up 🙂

    • Bash

      True.. or maybe they already just dropped their kids at school or somewhere, and you just happen to see them while they going back home. lol

    • Infinite1

      I might of seen one with an entire family in it but that’s over a span of the last 30 that I’ve seen. The rest are like you mentioned, just one sole driver in these huge beasts.

    • Paul Webster

      I see lot of these vehicles. Most are towing equipment trailers, campers and the like. Granted the “high end” models are less likely to be towing something…. seems to me like a lot of wannabee drivers with money to burn. Same can be said for the Audi, Mercedes et al upscale SUV’s…. they are rarely used for towing.

    • dhoosee

      Amen! I’m almost praying for the return of $4/gallon gasoline to watch all of these SUV-driving over-consumers crap their pants at the thought of $80-$100 fill-ups. A Navigator or Chevy Suburban as a daily driver for a single person…. Brilliant!

    • Rog

      I drive one because I don’t wish to be hurt in a bad accident and I can afford it. CHOICE…..a foreign word to Liberals

  • brn

    Where are all these people getting all this money?

    • MarketAndChurch

      The average person spending 50,000 or more on a car in the US spends that money on a big SUV or truck, whereas in other parts of the world, the average person spending that type of money on a car tends to spend it on a luxury brand vehicle from Mercedes, BMW, Audi, etc.

    • mick

      Leasing…Massively long loan term…Using a company to write off depreciation…Dedicating a massive amount of their income to vehicle expenses…Or they simply make a lot of money. Take your pick.

      • Belthronding

        no need any other words

  • Jerry Hightower

    I’ll never be able to buy a new vehicle. Actually all I want is a small Ford Ranger! So used it will be!

  • dhoosee

    So True, Harry! I remember Mini Coopers being hot in ’08 ad ’09 due to the high cost of gas..tough to get a car at that point. Now, you can pick up a Mini hatchback all day long. Americans have very short-term memories, and dont plan well for the future. I drive a 2017 Golf GTI and love the performance, economy, and utility it provides. Never would buy a pickup or SUV/X-over…not my cup of tea.

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