Ford has used the Deutsche Bank Global Auto Industry Conference to reveal “more than 20 new Ford and Lincoln products” will be coming to North America over the course of the next two years.
As part of this effort, the automaker will refresh 75 percent of its lineup in North America. The company was coy on specifics, but said they will be “fortifying” their truck lineup while also “renewing and expanding the range of SUVs.”
Ford’s press release was light on specifics, but the company investor’s presentation was far more detailed. It revealed that the automaker’s U.S. crossover / SUV portfolio will receive seven new entries or “major refreshes.” Among them are the 2020 Explorer and the redesigned Escape which will be unveiled later this year. All-new models include the highly anticipated Bronco, the Mustang-inspired electric crossover and the “small rugged utility” which has been dubbed the Baby Bronco.
Lincoln isn’t missing out on the fun either as they will receive two all-new models. The 2020 Aviator was unveiled at the Los Angeles Auto Show last year with a new rear-wheel drive platform and a twin-turbo 3.0-liter V6 engine that produces 400 hp (298 kW / 405 PS) and 400 lb-ft (541 Nm) of torque. The model will also be offered with a plug-in hybrid powertrain that is expected to produce 450 hp (335 kW / 456 PS) and 600 lb-ft (812 Nm) of torque.
One of the more interesting revelations was the confirmation that Lincoln will launch a new crossover. The company hasn’t said much about the model, but the teaser image suggests it will be about the same size as the 2020 Ford Escape. Given the fact the models are being launched around the same time, it’s possible they will both ride on the same platform. That remains unconfirmed, but we’ll likely find out more details in the coming months.
The mysterious Lincoln crossover will also be offered in China. It will be sold alongside the redesigned Kuga and an all-new SUV. Ford also noted that Chinese consumers can expect three additional crossovers or SUVs which will be either all-new or a major refresh / redesign.
Other notable items included in the presentation include the announcement that Ford will strengthen their crossover and truck lineups with electrification, increased connectivity and new partnerships. New crossovers and SUVs will also have “innovating silhouettes” and more driver assistance technologies. Trucks, on the other hand, will gain more “high-end and affordable derivatives.”
Ford didn’t reveal much about its truck plans, but reiterated it is working on a new F-Series Super Duty. The Ranger is also arriving at U.S. dealerships and the company is already planning on new trucks developed with Volkswagen.
In a statement, Ford’s President of Global Markets said “We are now beginning to see the results of our capital shift away from traditional sedans to trucks and SUVs with new utility nameplates globally, including Territory in China, Bronco, and a slightly smaller, yet-to-be named off-roader in North America.” Jim Farley went on to say “We are bolstering our portfolio to capture a healthy share of higher growth and higher profit segments and partnering where appropriate to improve profitability and returns.”