New Mercedes Trademarks In The U.S. Could Hint At Maybach GLS

We’ve heard for a while that Mercedes-Maybach is prepping to introduce their first-ever SUV, an ultra-luxurious variant of the GLS.

Now, fueling those rumors furthermore are, besides the spy shots, a couple of trademark applications, namely the GLS 600 and GLS 680, filed by parent company Daimler with the United States Patent and Trademark Office (USPTO) and discovered by AutoGuide. .

Currently, 600-badged vehicles are part of Mercedes-Maybach’s lineup. Thus, it’s very likely that these new trademark filings follow that trend, with the lineup kicking off with the GLS 600, with the GLS 680 probably bringing more power and some extra features.

Also Read: The Maybach GLS Will Probably Look Something Like This (But Better)

However, sometimes automakers to secure various nameplates that they may not eventually use on any production model, so there’s no guarantee that the big SUV will indeed get the Maybach treatment.

That being said, a possible Mercedes-Maybach GLS was previewed by the Ultimate Luxury Concept last year. A few months later, the first prototypes were spotted on the road. So, regardless of the naming scheme, such a vehicle is probably coming to challenge the likes of the Bentley Bentayga and Rolls-Royce Cullinan.

Besides looking to secure the GLS 600 and GLS 680 monikers in the United States, Mercedes-Benz has also filed a trademark for the S 680 name. And while it’s currently unknown what this may be, Merc is already selling an S680 in China, which might give us a clue about what to expect.

Now, using the ‘8’ was apparently chosen because it’s a lucky number in the People’s Republic, and the car is not that different compared to the S600. Still, since this has no meaning in the United States, perhaps it will arrive with some additional gear over the S600.


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Image Credits: S. Baldauf/SB-Medien for CarScoops

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