Analyst Says Rivian Could End Tesla’s EV Dominance

A Morgan Stanley analyst claims that electric start-up Rivian could soon end Tesla’s dominance in the EV market.

Analyst Adam Jones speculates that despite Rivian only being a new player to the world of electric vehicles, it has an advantage over establish OEMs by being able to start with a clean sheet of paper for all its future products.

Rivian will be “the next serious competition from a ‘clean sheet’ start-up with access to talent & capital focused on the fastest growing segments of pickup trucks & SUVs,” Jones told CNBC.

“We believe companies like Rivian will take elevated importance in investors’ minds as EVs become the focus of OEM investment and strategy.”

Rivian has so far shown off two prototype vehicles which it intends on producing in the coming years. The first of these is the Rivian R1S, a seven-seat passenger SUV with a range exceeding 400 miles (643 km). Whereas the R1S will have to compete with a plethora of other electric SUVs when it launches, Rivian’s second model will have much of the market to itself.

This second model is the R1T and it’s an all-electric pickup truck. Like the R1S, it has roughly 400 miles of range and thanks to four individual electric motors, also has all-wheel drive. It will allegedly reach 60 mph (96 km/h) in three seconds and tow up to 11,000 lbs (5000 kg). Rivian better be quick bringing the R1T to market as Tesla chief executive Elon Musk says his company is working on its own electric pickup truck.

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  • no25

    I quite like the way they look minus the outlet for a face, and anything ending the hype over Tesla is what I like to hear/see!

  • Da Only Skid

    You had me at “speculates.” @@

  • Ben

    First, I hate when a news article banks on what an analyst says. I’ve work with analyst and the majority of them are professionals at twisting numbers to drive a narrative that sits well with the board and investors.

    Anyway, the biggest thing going for Tesla is a sense of social responsibility and exclusivity. Today’s EV climate echos that of the initial Prius hype in the early 2000’s. People legitimately thought they were better than others because they drove a Prius, that they were more “woke”.

    The minute Elon Musk, god forbid, screws up so bad in the public eye that Teslas aren’t seen as socially responsible, the company will fold. Maybe I’m wrong, but Tesla hasn’t hit that “Iphone status”. Maybe in California, but not the rest of the country or world. Its not a default luxury brand. The passing of Steve Jobs and the stories that surrounded him weren’t enough to kill off the Iphone. The same can’t be said for Elon, not yet.

  • Arg

    An electric pickup from Tesla? That’s a hard sell. A reputation for unreliablity and repair difficulties is going to factor way higher than whatever positives Tesla has to offer.

  • Smith

    Another analyst trying to pump up the stock with uneducated comments about an industry he obviously doesn’t understand. They need to produce 20,000 trucks before you can judge if they have a hope in hell. Such a ridiculous comment real.

    • Enter Ranting

      Rivian acquired a 2.6 million square foot former Mitsubishi plant in Normal, Illinois. There are possible partnerships with GM and Amazon. Their engineering is solid, and their designs are beautifully refined and executed. They’re going to kill it.

  • Marty

    Now that there is a demand for electric cars Tesla’s domination will be ended by those who have a hundred year experience of making cars. They will just switch to making electric cars.

    • Sébastien

      They’ve been trying for some years now

      • Marty

        Not really. The EVs have mostly been one quirky niche cars per brand that weren’t supposed to compete with “normal” cars. When “electric” is a drive-train option, not a car segment, Tesla’s domination will be ended.

        • Sébastien

          Renault, Nissan and Hyundai/Kia would disagree (they did better than Tesla in volume)

          • Marty

            I’m confused. Is you point that their EVs are successful, or that they are not?

          • Sébastien

            They have been, more than just a niche Imho

  • Enter Ranting

    I saw both of these models at the LA Auto Show. I was very impressed with Rivian. They really got their act together before introducing these two vehicles. I know that the SUV will be massively popular in Los Angeles. It’s going to crush Tesla, and also compete with Range Rover.

  • benT

    It’s a VERY LONG WAY from startup to annual production exceeding 200,000 vehicles and growing (rapidly) across 4 models, two/three trucks, a hyper performing sportscar, full scale battery manufacturing and so much more it can’t be done justice to repeat in the detail here.

    STILL there are those who HATE so much they will cheer this one on like it had some chance of achieving a result within 2 or three years.

    This is no more than a concocted tripe peddler’s dream means of raising funds ………

  • S T

    I would think they would need to sell vehicles first? I mean, wasn’t the Elio supposed to upset the world of low cost high mpg vehicles…10 years ago??

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