The 2019 Geneva Motor Show is less than a month away, and we have official confirmation that Hyundai won’t be attending this year’s event.
The Korean company will “seek other innovative launching strategies instead of having a presence at the Geneva Motor Show”, Hyundai UK’s Head of PR, Natasha Waddington told CarScoops. The brand’s representative added that they will be present at the 2019 Frankfurt Motor Show this fall.
Other major players within the automotive industry that have said ‘no’ to the Geneva Motor Show are Volvo, Ford and Jaguar Land Rover. Their decisions are based on a number of factors, from poor sales in certain markets to the fact that they have no major premieres to show off.
Hyundai’s sister brand Kia, however, has adopted a different strategy. Unlike Hyundai, they will bring their latest products to the Swiss event that opens its doors for journalists on March 5 – and a couple of days later for visitors. We got in touch with the UK Corporate Communications Director, Stephen Kitson, who said that “Kia is definitely at Geneva this year! New things to show…”
One of those “new things” could be the Ceed-based crossover. Believed to be named the XCeed, it’s expected to retain the front-wheel drive layout of its siblings and be powered by the same engines. The vehicle will become Kia’s alternative to the Ford Focus Active, Volkswagen Golf Alltrack and other jacked-up compact estates.
Note: Hyundai i30 Fastback N pictured