Hyundai Skips Geneva Show, But Kia Promises ‘New Things To Show’

The 2019 Geneva Motor Show is less than a month away, and we have official confirmation that Hyundai won’t be attending this year’s event.

The Korean company will “seek other innovative launching strategies instead of having a presence at the Geneva Motor Show”, Hyundai UK’s Head of PR, Natasha Waddington told CarScoops. The brand’s representative added that they will be present at the 2019 Frankfurt Motor Show this fall.

Other major players within the automotive industry that have said ‘no’ to the Geneva Motor Show are Volvo, Ford and Jaguar Land Rover. Their decisions are based on a number of factors, from poor sales in certain markets to the fact that they have no major premieres to show off.

Also Read: Hyundai Said To Be Working On 250PS i20 N And 340PS Tucson N

Hyundai’s sister brand Kia, however, has adopted a different strategy. Unlike Hyundai, they will bring their latest products to the Swiss event that opens its doors for journalists on March 5 – and a couple of days later for visitors. We got in touch with the UK Corporate Communications Director, Stephen Kitson, who said that “Kia is definitely at Geneva this year! New things to show…”

One of those “new things” could be the Ceed-based crossover. Believed to be named the XCeed, it’s expected to retain the front-wheel drive layout of its siblings and be powered by the same engines. The vehicle will become Kia’s alternative to the Ford Focus Active, Volkswagen Golf Alltrack and other jacked-up compact estates.

They also have more new cars in development, such as the plug-in hybrid version of the Ceed Sportswagon, but this one’s rumored to debut at the Frankfurt Motor Show in September.

Note: Hyundai i30 Fastback N pictured

more photos...
  • J. P.

    It has to be the production version of the SP concept (codenamed SPi1) or the Forte5

    • Jørn-tommy Skjellnes

      The kia Forte will it not be as it never been sold in Europe.

2019 Kia Cerato/Forte Hatch Is A Good Buy – But Can It Excite You?

The all-new Kia Cerato offers good value for money and a very decent ride, so it should be enough for most.

This Man Bought A Rolls-Royce Phantom For $80K, So How Did It Turn Out?

Instead of a brand-new Lincoln Navigator, you can get a modern Rolls – if you’re brave enough.

2019 Geneva Motor Show A-To-Z Of All New Cars And Concepts

A round up of all the production and concept cars debuting at the Geneva Motor Show.

Thank God We’ll Never See An Urus-Based Pickup Truck. Right Lambo?

Lamborghini has made an SUV, but won’t build a pickup – or at least we hope so.

Mother And Kids Almost Hit By Car Braking In The Snow

This incident in Canada could have been much worse if the car hadn’t come to a stop in time.

BMW M850i Vs. Mercedes-AMG S63 Coupe Drag Race: Davai!*

The M850i and S63 Coupe go head-to-head in Russia – and their race has a clear winner.

Climb Aboard The Fully-Working, Life-Size Lego Bugatti Chiron

Powered by 2,304 tiny motors from the Lego Power Function series, the model can hit a top speed of 12 mph.

Could These Spy Shots Provide Our First Look At Rivian’s Future Off-Roader?

Rivian’s third model will be more capable off-rioad than both than the R1T and R1S.

White And Gold Lamborghini Aventador SVJ Is Screaming To Be Adopted

Instead of the usual orange or green flashy colors, this Aventador SVJ is sporting a much more tasteful livery.

New Mercedes CLA Shooting Brake: Trading Off A Bit Of Styling For Practicality?

As far as we can tell, the second-gen Shooting Brake appears to be more spacious at the rear.