It has become something of a trend lately for mainstream automakers skipping major international shows, and Ford is one of them.
The Blue Oval chose not to attend the 2018 Paris Auto Show that took place earlier this month, and will reportedly miss out on the 2019 Geneva Motor Show too, reports Autocar, after speaking to a Ford spokesperson.
Ford doesn’t see the need to embark on a road trip to Switzerland, spending a few million dollars in the process, with no major premieres under its belt. That’s the bad news, the good news is that this won’t become a recurring theme, according to the British publication’s source, who said that the 2019 Geneva event just doesn’t meet their requirements at the time.
“We looked at all the things we had to do in 2019, and we’ve got a lot of stuff coming. But the way our product cadence works, we didn’t feel that the Geneva timing met our requirements”, commented the company’s spokesperson. “Rather than go to Geneva with relatively small news, we would rather do something later that would give us more bang for our buck. I don’t anticipate this will be a regular thing, though.”
Thus, the Geneva Motor Show will still be considered a priority for Ford in the future, just not for next year’s edition. Instead, they will bring several products to the 2019 Detroit Auto Show, which will move to June from 2020.
Another major event that is seen as more engaging by Ford is the Goodwood Festival of Speed. The show hosted each year on Lord March’s domain allows for better public and media interaction, according to the Michigan auto firm.
Note: 2019 Ford Focus ST prototype pictured