Ford Says ‘No’ To 2019 Geneva Motor Show As It Lacks Major Premieres

It has become something of a trend lately for mainstream automakers skipping major international shows, and Ford is one of them.

The Blue Oval chose not to attend the 2018 Paris Auto Show that took place earlier this month, and will reportedly miss out on the 2019 Geneva Motor Show too, reports Autocar, after speaking to a Ford spokesperson.

Ford doesn’t see the need to embark on a road trip to Switzerland, spending a few million dollars in the process, with no major premieres under its belt. That’s the bad news, the good news is that this won’t become a recurring theme, according to the British publication’s source, who said that the 2019 Geneva event just doesn’t meet their requirements at the time.

Also Read: Blue Oval Bloodbath: Ford Killing All Sedans In North America

“We looked at all the things we had to do in 2019, and we’ve got a lot of stuff coming. But the way our product cadence works, we didn’t feel that the Geneva timing met our requirements”, commented the company’s spokesperson. “Rather than go to Geneva with relatively small news, we would rather do something later that would give us more bang for our buck. I don’t anticipate this will be a regular thing, though.”

Thus, the Geneva Motor Show will still be considered a priority for Ford in the future, just not for next year’s edition. Instead, they will bring several products to the 2019 Detroit Auto Show, which will move to June from 2020.

Another major event that is seen as more engaging by Ford is the Goodwood Festival of Speed. The show hosted each year on Lord March’s domain allows for better public and media interaction, according to the Michigan auto firm.

Note: 2019 Ford Focus ST prototype pictured

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Photo credits: CarPix for Carscoops

  • Mr. EP9

    In other words, no one wants to see a bunch of pickup trucks and boring crossovers. Maybe come 2020 they’ll have something worth presenting.

    • Big Black Duck

      lol..I think they actually want to see what other have done and copy (inspire to some) their styling and designs for next year…this is what Ford does best

  • TheBelltower

    It feels like Ford is going downhill. Fast.

  • MarketAndChurch

    good. I hope more automakers skip Geneva. It’s just way too crowded a show.

    • KareKakk

      Which opens for way too many unpleasant questions about the Ford model range (or lack of) in Europe and world wide.

  • Jason Panamera

    Ford could show new Mondeo/Fusion and Taurus. Oh wait…

  • Are you kidding me? Skipping Geneva Motor Show? The future seems to be full of online car launch.

  • Harry_Wild

    Olive the new 2020 Focus that not coming to the U.S.

  • Bash

    No Broncco, No Mach 1. Not even some sort of a sporty version of the Expedition?
    wtf!!

    • Karl

      Those vehicles you mentioned will most likely debut at next year’s Detroit auto show..

    • ➡️ProtectOurHeritage⬅️

      Ford would be better off showing those at a North American show. Europeans just aren’t interested in them.

      • Bash

        Well, yeah true. You are right.

  • StrangerGP

    I wonder what will Ford do in Europe. It’s going to be hard to justify preparing new generations of the Mondeo or the C-Max for a smaller number of markets and cars like Bronco, Expedition or the F-150 won’t provide big sales in Europe.

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