Rumors about a possible M version of the BMW X7 emerged long before the full-size SUV broke cover last fall. The project, however, appears to have been shelved for now, if a new report is accurate.

Quoting undisclosed sources, BMWBlog says that there might not be enough demand to justify blowing millions of dollars on research and development.

That doesn’t mean that the X7 M has zero chances of seeing the light of day, as depending on the results of market research, BMW could give it a shot in the future. We did contact them hoping to find out more, and (unsurprisingly) got the usual “we do not comment on future products” answer.

Also Read: BMW X7 Vs Mercedes GLS: Which Full-Size German Luxury SUV Do You Prefer?

In the meantime, depending on where they live, clients can choose between several engines for the X7. The petrol-powered star is the xDrive50i, with its 4.4-liter twin-turbo V8 that pushes out 462 PS (456 hp / 340 kW) and 648 Nm (479 lb-ft) of torque; the huge SUV hits 100 km/h (62 mph) in 5.3 seconds and tops out at 250 km/h (155 mph).

The xDrive50i is being kept away from the European market, where customers have to settle for the M50d diesel if they want the sportier derivative available. It gets 400 PS (394 hp / 294 kW) and 760 Nm (560 lb-ft) of torque, which translates into a very satisfying 0-100 km/h (0-62 mph) acceleration of 5.4 seconds while top speed is again electronically limited to 250 km/h (155 mph).

For the X7 M50d, BMW is asking £87,240 ($115,166) in the UK, whereas Americans have to pay at least $92,600 for the xDrive50i.