Despite Being 11 Years Old, The Dodge Challenger Is Outselling The Camaro

The Dodge Challenger is eleven years old, but it’s not slowing down in its twilight years.

As noticed by the Detroit Free Press, the Challenger managed to outsell the newer Chevrolet Camaro in the first quarter. The lead isn’t massive, but Dodge sold 13,431 Challengers in the United States which put it ahead of the Camaro which only sold 12,083 units. Unsurprisingly, the Ford Mustang was once again the best seller as the Blue Oval moved 16,917 pony cars.

Despite coming in third, it’s not all bad news in Camaro land. The muscle car received a facelift for 2019 and sales have increased from this time last year. Speaking of 2018, it was a particularly brutal year for the Camaro as Chevrolet only managed to sell 50,963 units in the US. This put it far behind the Challenger (66,716) and Mustang (75,842).

Chevrolet obviously doesn’t want a repeat of that performance and GM’s Lauren Langille told the paper “we’re determined to compete” and the company expects “continued strong momentum throughout the rest of the year.”

Despite being the oldest car in the segment, the Challenger has done surprisingly well as Carsalesbase data shows sales have hovered at around 65,000 units annually for the past four years. That’s not a huge number, but Challenger sales have remained steady unlike the competition. Camaro sales have dropped every year since 2014 and Mustang sales have fallen annually since 2015.

High-performance variants – such as the Demon, Hellcat and Redeye – are usually credited with helping to boost Challenger sales, but Dodge suggested the reasons for the model’s continued success are more basic. According to their research, the Challenger’s adventurous color palette and roomy interior are some of the reasons shoppers opt for the model instead of the Camaro or Mustang. The Challenger is also the only muscle car to offer all-wheel drive and that helps to increase its appeal in colder climates.

  • ErnieB

    This challenger will be 20 years old and will still look and sound better than any Camaro! While I am partial to mustangs, this challenger design is timeless.. a modern classic imo.. the Camaro is just trash!

  • Benjamin B.

    The Challenger will be able to vote for the president in 7 years.

  • TB

    Because it’s the best looking retro ride between the three of them. Mustang comes in second. I dig the Camaro but they are missing the retro-mark on the design.

    • Benjamin B.

      And Mustang is retro? Camaro blends the retro with modern. Mustang barely had any retro anymore. Challenger is nothing but retro.

      • TB

        True. The Stang when introduced in 04-05 was hands down the best, then Chevy did the Camaro with the caveat to say it’s not all retro. Then the Challenger came along and it stuck with the amazing formula for all those years. That was a smart move. The look really doesn’t need to evolve.

      • TheAmerican2point0

        I think the reason the stang has been doing well is because it’s what everyone not very into cars thinks of when they think of muscle car. It’s a bandwagon car. And there’s the fact that a lot of rental programs buy mustangs. Idk why they choose them over camaros, maybe discounts?

  • Benjamin B.

    What’s even more interesting is that the Challenger isn’t available as a convertible, so one body style outsells two body styles.

    • Matt

      Can you imagine how heavy the convertible would be with all the extra bracing needed on top of an already heavy (and old) platform? It would not be a good car.

  • TheBelltower

    Chrysler struck gold when they designed the Challenger. It’s effortlessly cool and has gotten better with age. Certain models of this car will be highly sought after classics one day.

  • sidewaysspin

    Looks beautiful and balanced, perfectly updated classic design.

  • EyalN

    The Mustang is a very good seller all over the world, the Camaro selling in some countries, the Challenger is american only

  • ZYGIUS

    If they had a cabrio in lineup, they was in first place

  • Dennis James

    The Challenger is simply better looking and has that retro vibe. Plus, the Hellcat and Demon versions were great marketing for the brand.

    They really messed up the Camaro since they did the latest front fascia redesign. Those responsible should be fired.

    • Thetruthísntalwayspopular

      Fired because you don’t like the front end? Why stop there? Why not put their heads on a spike outside the factory. Jesus some of you guys here are real Aholes.

  • YUDHA BAGASKARA

    because the challenger should be very hard to redesign it and the challenger is the most retro looking of any american muscles

    • ErnieB

      I see the challenger design wise like the Porsche.. kinda hard to make huge changes without messing with a great formula.. it should evolve but not drastically veer from the original.. they did a great job with the Viper evolution.. sad that they stopped it— maybe if they would have priced it somewhere within the corvettes price range..

      • Kagan

        On know how to improve iy without messing up. They better call me.

  • FordMopar

    Timeless design, optional AWD annnnnnndddd, have you seen these cheap lease programs lately?? Gotta love it… they deserve all these sales. Camaro is such a GD laughable JOKE!

    • ErnieB

      Like your name: FordMopar! Honestly if I could I’d own a challenger and mustang.. sometimes you need more than one good looking muscle car in your garage..

      • FordMopar

        Oh ya! Lime green for the Dodge and Orange Fury for the Stang…

  • Mr. EP9

    HA!

    Well ain’t this something? Not only is the Ram outselling the Silverado but now the Challenger outsells the Camaro. I guess that’s what happens when GM has ugly products on their hands.

    • Mike Sinyaboot ©

      I’m going to be buying a new truck soon and I will be going with the Ram. GM/Chevy did nothing to improve their interiors while the Ram is quite nice.

      That being said, the Ram sales numbers are skewed. Ram has continued production of the previous generation truck for work fleets, trades, etc. They have offered deep, deep discounts which are responsible for pushing Ram sales past GM/Chevy. If comparing the new generation trucks, GM/Chevy may already be besting Ram. Either way, the new Sierra and Silverado are massively disappointing

    • Craig

      And I wonder if there’s a little anti-GM backlash going on.

      • Mr. EP9

        Maybe just a little but they kind of deserve it.

  • Craig

    Still….. 50,963 sales isn’t something to be ashamed of.

    • Mike Sinyaboot ©

      It’s not, but every auto manufacturer expects to sell more units than the year before. Usually, any sales numbers that fall short of the previous year are seen as a disappointment. It’s ridiculous.

      • Craig

        Ridiculous indeed. But it can be even sillier than that. A ‘failure’ is often sales that didn’t reach the numbers someone THOUGHT it might.

  • john1168

    The Camaro has the superior chassis and powertrain. The Camaro is the better performer over the Mustang and Challenger. BUT! The Camaro has the worst interior room, visibility and with the latest refresh, the WORST looks. Come on GM, you can do better…

    • Socarboy

      Here of late GM can do better on a lot of things

  • Wandering_Spirit

    They got the design right, as Mustangs did. The Camaro is losing its soul. Mostly because they got it right at the beginning and improving on that, design-wise, isn’t easy. They should follow Porsche’s philosophy with classic cars like these. Improve on what you got right and never change the winning formula. In this case, minor design changes, improvements on suspensions and weight to make them nimble and fun to drive while growing their quality.

  • Kir Rik Davis

    Where is all the haters at? yall be hating on other models because they look the same for years now y’all praising this 11 year old car…smh

    • Mr. EP9

      You must be new here.

      • Kir Rik Davis

        no I’m not new

      • Mike Sinyaboot ©

        Indeed, and everyone here now has cancer after reading his mess of a comment. FYI. OMG. LOL. TTYL.

        • Kir Rik Davis

          I tell ya yall some real keyboard warriors you just another lame dude!

  • TheAmerican2point0

    And because it’s a badass timeless design that stays true to it’s roots and don’t try to promote all that turbo tiny engine bullshit.

  • Rob

    The Challenger also has an AWD option, that is a big deal if you want that car here in the northeast. I think if GM brought that option, more would sell. The current style is a big much and really doesn’t make sense, what happened to the days where the Camaro had some of the styling from the Corvette?

  • Thetruthísntalwayspopular

    Hope FCA put out a new model on Giorgio platform.

  • Craig

    THIS JUST IN >>>> 78 year old Raquel Welch is lusted after more than 57 year old Rosie O’Donnell. [Word on the street is… WAY more apparently!]

  • Bash

    I hope that push them to develop a new model! Dear FCA don’t just go like (yay we are outselling camaro, let’s just celebrate. DO SOMETHING!

  • Enter Ranting

    That tortured new front clip on the Camaro just screams “rental.”

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