PSA Group Is Open To Add Jaguar Land Rover To Its Portfolio

Carlos Tavares, PSA Group’s CEO, said that he would be interested into a merger or acquisition with Jaguar Land Rover.

During an interview with Autocar India, Tavares said that it would be good for PSA to have a luxury brand and that his company is “considering all opportunities”. However he then added that there have been no discussions with Tata Motors, JLR’s owner, over the matter.

PSA Group’s boss is open to the possibility of having a more premium brand above DS but adds that this will depend on what kind of value creation could be generated. Tavares added that PSA’s focus now is on the second phase of their ‘Push To Pass’ strategic plan, which is to expand their global presence, as well as to introduce more electrified vehicles.

A merger with PSA Group could prove beneficial for both car makers but especially for Jaguar Land Rover, which is currently struggling with declining sales and big losses, including an asset writedown. Citing PSA’s success in turning around Opel, Tavares suggested that it was possible they could do the same with Jaguar Land Rover.

Tata Motors responded by saying that Jaguar Land Rover isn’t for sale, with a company’s spokesperson adding: “There is no truth to the rumors that Tata Motors is looking to divest its stake in JLR.”

This is the second time we hear about PSA being interested in another carmaker, with previous reports talking about the French manufacturer being in talks with Fiat Chrysler over a potential “super platform”.

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  • illogicalPotato

    Tata has been doing pretty good with their Operation with them. I think PSA would do what they always do, make a bunch of concept cars and forget to build the real thing.. then go on strike.

  • Bash

    Why would JLR want to merge PSA? Or why would they want to acquire PSA?

  • Wayne Alan Carr Heyes

    PSA have a luxury brand it’s DS

    They need to work on that!

    • Sovereignty

      And a lot of work it needs too!

    • Jason Panamera

      They got brand but no models… : P

    • DS only has a design language (now, thanks Audi) and some nice bits of leather. I loved the DS5, far from perfect but it tried something different. Now DS is just PSA parts in an Audi package. I was hoping it would be good, but I probbaly tested all current PSA engines, none of them are worthy of a luxury brand. And would not convince Americans.

    • supermanuel

      It’s not a luxury brand. It could conceivably be considered semi-premium at best. Certainly not luxury.

  • Sovereignty

    Perhaps they should get Opel and Vauxhall in order first otherwise it’ll all go the way of the Rootes Group.

    • supermanuel

      They seem to have done a fantastic job so far. Profitable for the first time in decades. PSA platform based cars already coming online. What haven’t they done that they should have done?

  • Zed68

    Time to resurrect some old luxury french names. Facel Vega? Panhard? Delahaye? Delage?

    • They are forgotten and meen nothing to people under 60. Even less to Americans wich is a market PSA is targetting.

  • PSA should have bought a Brand like SAAB, not really a luxury brand, but present everywhere, more upmarket than what they had, a loyal base of clients, And a brand spécialized in FWD turbo engines… Wich is what PSA knows. If PSA would buy a Brand, LR would make sense like BMW did before to acquire experience and tech. But most people buy FWD SUVs with 4pots, so not much to share with the rest of the group already sharing with GM for a few years to come.

  • Bo Hanan

    Is there a car company that HAS NOT owned JLR at some point?….

    • helloWorld

      FCA i think

  • Would Geely buy JLR?

  • helloWorld

    i doubt PSA is willing to invest money into JLR without ownership. TATA is crazy to expect people to give them money without anything in return

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