Ram Outsells The Chevy Silverado, Takes Second Place In Full-Size Truck Race

The full-size truck market continues to be dominated by Ford, but the battle for second place has become a lot more interesting in recent years.

While Chevrolet has long held a commanding lead over Ram, that gap has been closing at an alarming rate for the bowtie brand. Now, Automotive News says Ram has done something that was once unthinkable – outsell the Chevrolet Silverado.

According to the publication, Ram sold 120,026 full-size pickups in the first quarter of 2019 and this eclipsed the 114,313 units that Chevrolet was able to move. While it’s easy to look at these numbers and think consumers prefer the 2019 Ram 1500 over the 2019 Chevrolet Silverado, they don’t tell the whole story.

Both trucks are all-new for 2019, but the companies also kept the previous-generation pickups in production. However, Automotive News says brands have used these models in very different ways.

GM kept the old Silverado around in order to maintain market share while ramping up production of the all-new model. Ram, on the other hand, is using the previous-generation 1500 to increase market share with the use of heavy incentives.

That tactic seems to have worked out, but it remains unclear how long FCA can keep doing this as Ram 1500 Classics were reportedly discounted as much as $18,000 in Texas. A quick looks on Ram’s website reveals the company is still discounting the truck as Michigan residents can get up to $6,250 in cash allowance on certain models.

GM doesn’t seem bothered with this and company’s first quarter results statement said combined sales of crew cab versions of the 2019 Chevrolet Silverado and GMC Sierra 1500 were up 20 percent year over year. More importantly, they’re making GM a ton of money as the average transaction price for the all-new models climbed $8,040 compared to the first quarter of 2018.

Besides noting those statistics, GM said availability of regular and double cab variants was limited as they wanted to focus on building crew cab versions first. That’s no longer an issue as “full production of all cab styles started in March” and they’re now arriving in showrooms.

It remains to be seen if Ram can continue to hold onto its early lead, but things will become ever more interesting when the two brands launch the redesigned versions of their heavy duty pickups later this year.

  • Six_Tymes

    not surprised, the recent is getting great reviews and has proven reliable for more than a few years now.

    • Jay

      And it’s a sexy beast. Now if only they’d make a limited edition SRT ?.

      • Mr. EP9

        Well, the Rebel TRX is still on the way although we might have to wait until 2021 I think. I do recall seeing some photos of the test mule not too long ago. I just hope FCA doesn’t cancel it.

        • Matteo Tommasi

          Now that FCA has no debts, you’ll see A LOT of new models coming.

  • Socarboy

    I hope the Silverado’s dismal showing in the pickup wars will lead to GM CEO Mary Barra’s downfall

  • Paul

    It almost serves GM right for this lackluster showing. Emergency refresh coming and Barra needs to hit the curb.

  • FordMopar

    What do you expect? Ram has clean smooth look with excellent looking dashboard. As for the Chevy…. ugggghhhh, they need to get away from typical stacked headlights kind of look with dang grill bar across since what, 1988?? The dashboard was designed by Fisher-Price company. They can’t seem to do a total redesign on the dashboard. It’s like an evolution of previous gen and second previous gen and third previous gen for their dashboard. Scrap that kind of theme all together!

  • Mr. EP9

    Ha! Serves GM right.

  • charlotteharry57

    As is typical of nearly all of GMs products under Mary, vehicles are overpriced and underequipped. As far as the pricing, ALL pickups at the moment seem to be overpriced (save the Frontier, maybe). Wait until GM and FCA discontinue the old models for any real comparison and/or the economy goes into the toidy.

  • Ben

    Those rams are HANDSOME trucks! Especially the 2500 series. I’d like to take a lot at a Rebel in person, but surprisingly they’re scarce around my neck of the woods.

  • MarketAndChurch

    In top trim, the Ram is easily a top3 pickup, its up there for me alongside the Super Duty, Sierra HD, and Sierra AT4 in terms of beauty. I seriously hope Toyota makes a meaningful entry back into this market and help to shake things up even further with their next Tundra.

    • helloWorld

      they need to bring the terrorist favorite the hilux…. never mind

  • WalthamDan

    I wonder if GM will do a quick redesign of the interior and Chevy front end. If their transaction prices are $8k higher than they probably will just continue to cash in and saw screw it to the sales race.

  • iDigitalDan

    Poor General Tso’s Motors…

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