Enterprise Now Lets You Subscribe To Its Fleet Of Vehicles For $1499 A Month

Rental car giant Enterprise has jumped on the subscription car service bandwagon and announced a plan which bundles together typical car ownership costs into a single monthly payment.

A selection of car manufacturers have started to offer subscription programs in recent years but obviously, Enterprise isn’t a car manufacturer and can’t offer consumers its own vehicle. Instead, Enterprise will give customers access to a number of vehicles from its fleet, including everything from sedans to SUVs and light-duty trucks. Customers will be able to swap out their vehicles up to four times each month at any Enterprise Rent-A-Car location.

The subscription service has initially been launched in Minnesota, Missouri, and Nevada and the service has been priced at $1499 per month plus taxes and fees in Minnesota. Customers need to sign up for a term of at least two months and new subscribers are required to pay a $250 enrolment fee.

Also Read: Volvo Deems Subscription Service A Must, Otherwise Amazon May Seize The Opportunity

The standard subscription package offers up to 3000 miles (4828 km) of driving per month and includes vehicle maintenance, roadside assistance, damage, and liability protection. Those using the Enterprise service will need to pay the first $1000 for repairs before the physical damage protection kicks in and subscribers will need to make monthly check-ins at a company Rent-A-Car location for vehicle maintenance.

“Consumers have asked us for long-term rental options that offer a new level of flexibility for when they need a sedan, an SUV or even a truck,” executive vice president of operations for Enterprise Holdings, Randal Narike said. “This service expands on our commitment to provide customers with innovative mobility alternatives that meet them where they live and work.”

  • TheAmerican2point0

    “Yeah I don’t own a car but I have monthly subscriptions to them” just imagine having to say that to someone.


  • robotlogic

    $1499 for a rental car? What kind of math challanged fool would think this is a good deal?
    For that price you can lease 4 new cars of your own and drive whichever one suits your
    fancy that day.

    • Liam Paul

      not a great deal huh but I guess some people would to avoid not being stuck locked into long term payments. even with the included insurance it still is expensive

  • Trocadero

    I once had the dubious pleasure of working for Enterprise. It wouldn’t surprise me if they did try and charge $1,499 per month, even if it doesn’t make sense to pay that much.

    • BlackPegasus

      Tell me, my experience with Enterprise has always been great. The rental agents were always professional and efficient. But what is the trajectory of these young people? All of them appear to be degreed or college educated so what’s the next step for them? Corporate? Middle management? ?

      • Trocadero

        If you are a zombie it’s a great place to work, otherwise sub-human. You never get to talk to branch staff, generally Graduate Management Trainees on phone in the UK. Their call centre agents work from home and have to provide their own computer equipment and broadband service. I never met the people who interviewed me or the four managers whose teams I worked for in 5 months. All calls are recorded, and “helpful” sales technique suggestions made. Staff turnover about 60% per annum.

        I was transferred to another team when management realised I live 200 yards from another team member and our kids went to the same school.

  • Perry F. Bruns

    This is awesome! I’ve always wanted unfettered access to a fleet of vehicles out of which 90 percent are stripped down generic sedans that wouldn’t sell at dealerships.

  • B.Stokes

    this sounds like a good idea. But Enterprise car selection is trash and they’re tripping charging that price.

  • FordMopar

    Whoa, laughable…. Isn’t Volvo subscription going for like 600/mth? Watch Enterprise cancel the subscription all together 6 months after starting it.

  • Dennis Scipio

    For $1499 a month for rental cars, is not really worth it in the long run.

  • atomicbri

    Wow $1500 a month for some Chevy Traxs, Hyundai Elantras and Jeep Compasses? NO THANKS! If anyone can fork out that much a month for transportation, it sure as hell ain’t going to be for some rental lot specials! LOL!

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