Cadillac Sticking With Sedans, Promises To “Go Out With A Bang” Before Going Electric

General Motors is the midst of killing off several sedans in North America, but Cadillac is a notable exception as the company has introduced the CT4-V, CT5 and CT5-V.

Cadillac has even backtracked on the death of the CT6 and CT6-V. The models were originally slated to go out of production in North America on June 1st, but the automaker eventually extended production to January of 2020.

Cadillac’s commitment to sedans comes at a surprising time as many brands are shifting their focus to crossovers, trucks and SUVs. In fact, Cadillac’s sedan-focused lineup was often blamed for mediocre sales. However, that issue has been addressed thanks to the introduction of the XT4 and XT6.

2020 Cadillac CT5 19

The company’s decision to stick with sedans might be surprising to some, but Cadillac’s executive director of global design told The Globe and Mail, “We’ve got lots of SUVs [now], so we wanted to come back and look at the sedan lineup.” He went on to say “The buying power of younger people is huge, so the CT4 is a great entry to Cadillac for them.”

This seems to suggest Cadillac is counting on young consumers to embrace their sedans. That isn’t out of the realm of possibility as a previous study has shown 86% of 18-34 year olds, who don’t own a sedan, would consider buying one now or in the future.

If this is what Cadillac is hoping for, they’re not alone. Last fall, Nissan’s Bruce Pillard said “We think younger generations will buy more sedans than older generations.” He went on to say young consumers “don’t want to drive daddy’s car,” which is a crossover these days.

Also Read: Cadillac Teases Hotter CT4- And CT5-V

Besides sticking with sedans, Cadillac is planning to add an assortment of new V-Series models. The CT4- and CT5-V were introduced last month to a lukewarm reception, but higher performance variants are already in the works. The company is also expected to introduce a handful of V-Series crossovers.

As Cadillac’s performance boss, Mirza Grebovic, hinted “You’ll see an expansion of the V-Series. We’re trying to go out with a bang while internal combustion is still kicking.”

  • Mr. EP9

    Well, right now they’re off to a bad start. Maybe the proper V models will do it otherwise it will be a whimper.

  • MayTheBestCarWin05

    Looking fwd to seeing them put out some cars with crazy big HP numbers…..and then the internet CEO’s finding something to “destroy” Cadillac about.

    My eyes are already rolling….hard af.

  • eb110americana

    Beating the competition in performance has not been their problem for the last 15 years or so. If they want to do so again, they are going to need AWD to put the power down, and probably a DCT or at least get the 10-speed cracking off lightning fast shifts. Now, I’m not saying I don’t want to see them do it, but it won’t change much.

    Cadillac’s issue has always been with the luxury side of the equation. These latest models finally break the Art & Science mold, but they don’t really feel all that special, especially their drab interiors. GM honestly needs to clean house in the design department, and get some striking designs out there. And if they want to charge $50-$100K for the privilege, start using bespoke parts and materials inside and out so that it doesn’t look like a mass-produced Chevy with all the options.

    • Bo Hanan

      “mass-produced Chevy with all the options.”

  • TheBelltower

    Pull your sheyott together Cadillac.

  • john1168

    “Big Bang” huh??? LMAO… whatever Cadillac

  • Danny Boy

    Why didn’t you just build the damn concepts Caddy? You and automakers like you, are the reason the more and more buyers are buying SUV’s!

  • Danny Boy

    This really is sad! Smh

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