Flared nostrils aside, the updated BMW 7-Series is now better equipped than ever to impose its will on one of the most competitive segments in the world.
In most cases, it comes down to a matter of personal preferences with regards to style and badge. Whether it’s the 7-Series, the Audi A8 or the Mercedes S-Class, it’s highly unlikely that you’ll end up being disappointed by things like cabin quality, tech or comfort regardless of which model you choose.
But where does the facelifted 7-Series stand? Technically speaking, it’s newer than both of its main German rivals, but only on the surface, as changes are mostly skin deep – although there’s no ignoring its updated looks.
Its taillights were also redesigned and are now less bulky, unlike the front fascia.
Inside, the 2020 7-Series is definitely more impressive than in years past, and still practical. For instance, you even get an old USB slot instead of just USB Type-C ports like in certain other new cars. As for overall comfort, the 7er is as solid as it’s ever been.
Finally, performance. The model tested here is a 730d, which is powered by a 3.0-liter straight-six diesel engine, producing 260 HP (265 PS) and 457 lb-ft (620 Nm) of torque, which according to Mat Watson of Carwow (who couldn’t help but make fun of the car’s grille) is probably all you’ll ever need as it offers plenty of pick up during acceleration, and in a very smooth manner no less.
Would you take it over an S-Class or an A8 though?