Russia’s Rolls Royce-Rivaling Aurus Opens First Showroom In Moscow

Aurus, Russia’s new high-end car maker, has opened its first showroom in Moscow, signifying the official retail launch of the Senat, a luxury limousine that’s also used by the country’s president, Vladimir Putin.

The Russian-built limousines are set to become the successors to the ZIL sedans that transported Soviet leaders in the past.

Unlike them, however, the new car maker has, according to Reuters, plans to expand in markets like China, Europe, North Africa and the Middle East.

Also Read: Aurus’ Convertible Looks Like A Russian Take On The Rolls-Royce Phantom Drophead Coupe

“We expect a similar showroom will appear in China in 2020-2021,” Industry and Trade Minister Denis Manturov said during the opening ceremony of the Aurus showroom in Moscow.

Prices start from 18 million roubles ($274,000 in current exchange rates) for a base Senat limousine with the company already accepting pre-orders since February. Aurus CEO Adil Shirinov said that potential customers will include not only government officials but businessmen as well. “We believe the audience will be quite wide”, he said.

Power for the Aurus Senat comes from a hybridized V8 engine that produces 590 HP (598 PS) and 649 lb-ft (880 Nm) of torque sent to all four wheels. An armored version with a longer wheelbase is also available with the same engine.

Aurus plans to expand its model lineup with models like a convertible four-seater, a minivan and the Komendant SUV. “The minivan and the SUV Komendant are at the testing stage. I hope to see the latter at the Moscow’s Automobile Salon in 2020,” Manturov said.

The new Russian brand also plans more electrified versions, including a fully electric model, which are expected to be ready by 2024-2025.

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  • StrangerGP

    “high-end car maker” lol they simply bought the existing technology and made a RR copy with a Chrysler 300 headlights

  • Knotmyrealname

    145 million people and not one can design a car that is fresh or not plagiarised.

    • Bo Hanan

      How do you debut a car that is obviously a rip-off of another car and claim some kind of accomplishment?

      • Knotmyrealname

        Beats me, comrade.

  • Loquacious Borborygmus

    Is there a vodka bar in the front back?

  • Lemuel Taylor

    Rolls Royce nose and body, Bentley rear end, Genesis infotainment/HVAC controls and center console, S-Class steering wheel, Toyota century drivetrain… Originality’s finest hour.

    • PK

      lmfao xD

  • SavetheCamaro

    What if Aurus came to the states? I believe celebrities may lay their hands on these cars when they choose.

    • matrem

      Lol no way.

  • SteersUright

    Way to demonstrate that your country isn’t capable of original thinking and needs to blatantly steal another company’s design.

    • matrem

      It’s a country that also blatantly outlaws original thinking.

  • put it in H!

  • erly5

    As blatant as the Chinese with their copycat designs. Embarrassing if you ask me.

    • iddqd

      RR stole the Phantom’s design from 90’s MANGA movies…so there’s that.

      • Matt

        Did they? I thought it was just an evolution of all the RR models that came before it – Rolls Royce has had that aesthetic since the 1950’s.

  • SnakePlant

    and Lincoln! The new Continental is buddy-buddy with those guys!

  • Elpatore

    very rough, ugly and dirty by the looks of it…

  • Bash

    The car has potential, but that gear shifter is ridiculous.


  • TheBelltower

    Nice Chrysler Flying Spur.

  • Baeyoung ❂

    The Chinese already had enough of Russian cars…it was a time of dark nightmares

  • it’s so shameless that it is fun.

  • emjayay

    It’s hard to see that this makes sense moneywise. A modern car has vast amounts of engineering, technology, and development in it. This thing is even a hybrid. Assuming pretty low production, it’s hard to see coming anywhere near even breaking even on these things. The real Rolls has a lot of BMW in it, and is designed and built by by a company that already has everything including experience.

  • Shelby GT500

    Why didn’t you mention that its V8 was actually made by Porsche, not by russians?

    And it’s strange that they’re already opening the showroom because the production starts only in the 3rd quarter of 2020

  • wait a minute

    It looks better as a limo, the sedan is too dumpy. Some questionable panel gaps around the bonnet and boot area. Interior nice (brushed alloy instead of chrome) Panel gaps are like the Fisker Karma. I checked out the van, cool name ‘Arsenal’ weird and wacky. Private Market = Russian mafia.

  • slither16

    Lada is now privatised.

  • Blanka Li

    Why are modern luxury cars so ugly?

  • If this thing was cheap I would understand, but whoever has the money for this thing will want to have the original RR.

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