The Dodge Challenger has been built in its current generation since 2008 but, remarkably, it is still selling well and as it turns out, is appealing to younger buyers than the Ford Mustang and Chevrolet Camaro.
Muscle Cars and Trucks recently had the opportunity to speak with the Challenger’s current brand manager Kevin Hellman and were told that the average age of a new Challenger buyer is 51 years old.
“For the Challenger, it’s the youngest buyer in the segment, so there’s something to be said about that,” Hellman added.
While 51 is hardly considered young, information from the federal reserve reveals that the average age for a new car buyer in the United States is 53. What’s particularly surprising is the fact that the average Challenger buyer is younger than the average Ford Mustang and Chevrolet Camaro customer despite those two pony cars being smaller, sportier and not to mention, much newer / modern than the Challenger.
Jalopnik believes there are a number of reasons for this. Perhaps most importantly, Dodge routinely offers generous incentives on the Challenger and is often willing to provide financing to buyers with very little fuss. In addition, an argument can be made that the Challenger is a better daily driver than the Mustang and Camaro thanks to its more spacious interior, relaxed and comfortable ride, and its availability with an all-wheel drive system.
In the first half of 2019, a total of 28,668 Dodge Challengers have been sold. While that’s down a full 23 per cent from a year ago, it is still ahead of the Chevrolet Camaro with 24,516 deliveries but well down on the 38,542 Mustangs that Ford delivered in the first six months of this year.