Ferrari Admits Developing Its First-Ever SUV Is Quite A Challenge

The Purosangue will be Ferrari’s first SUV and, thus, one of the most important vehicles in its history. Set to arrive in 2022 to compete with the likes of the Lamborghini Urus, it will have to push things to a new level – and even the automaker itslf has admitted that its development has turned out to be a challenge.

The SUV, currently codenamed 175, is one of the 15 new Ferraris launching between the start of this year and 2023. Recently speaking about the SUV with Autocar, chief technical officer Michael Leiters divulged a number of new details about the vehicle.

“The challenge is to open a new segment for Ferrari,” he said. “We always have very, very sharp positioning. It helps to develop cars in a certain, focused manner and easily decide certain trade-offs.  The trade-off decision is totally different for us here. We will have totally new engineering challenges.” 

Also Read: Is This Ferrari GTC4 Mule Hiding The Purosangue SUV Underneath?

Underpinning the Purosangue will be Ferrari’s scalable front-mid-engined architecture that is able to support V6, V8 and V12 engines with or without hybridization. This platform can also support rear- and all-wheel drive as well as two-plus-two and four-seat cabin configurations. It is reported that the SUV will be a four-seater and feature a height-adjustable suspension and an advanced anti-roll system to improve bot its on- and off-road prowess. Plug-in hybrid technology should also be featured.

Leiters says one of the many challenges facing Ferrari is how it should best develop the interior of the vehicle.

“With space, how can we ensure that there is the right easy, ergonomic comfort on board? How to combine the sporty layout with a more comfort-orientated design? What to do with HMI [human machine interface]? Our HMI is driver-orientated, but how can it be more democratic? What are the comfort features? What is a Ferrari’s pure DNA on a car for comfort?”

“It’s a challenge, an opportunity and fun. I like it very much. Some concepts are close together, but with cars like 175 one thing we want to do is structure the product range and have something different.” 

Rendering via Giorgi Tedoradze

  • Bash

    Yeah its a real challenge and difficult, especially when Enzo Ferrari spirit starts to hunt them and all sort of paranormal activities starts to take place at their offices/design centers or studios and factories. lol

    • Belthronding

      ..and do not forget marchionne’s spirit as well

      • Bash

        lol Marchionne Fu$#*@ed up everything in FCA, I don’t think his spirit may haunt anyone. Enzo on the other hand created a race cars/super sports car company and now it is (going to build SUVs). if anything, Enzo will haunt Marcho! lol

        • Belthronding

          i totally agree with that,i was never being fan of marco except one thing, ferrari S(F)UV !

    • Matteo Tommasi

      Enzo sold everything that made him make money. He started building 4-seaters in the 60s, why shouldn’t Ferrari build a (VERY sporty, not the VW/Audi/Lambo/Bentley) SUV.

      • Adonis Price

        The gap between people’s perceptions of some of these brands and the reality is amazing sometimes. It’s like they forget they’re, well, money making enterprises.

      • SteersUright

        Very well said.

  • Giannis Antypas

    Ferrari will never build SUVs.
    Ferrari won’t sacrifice exclusivity for sales numbers.
    Ferrari makes dreams happen.
    SUVs and sport brands don’t match.
    Sport SUVs don’t exist.

    Bold sayings.

  • Bart

    What is a Ferrari’s pure DNA on a car for comfort

    Didn’t they answer this with FF, and then with GTC4Lusso?

  • charlotteharry57

    Ferrari SUV in one article; Bugatti SUV in another. Both insanely ridiculous.

    • Adonis Price

      It’s not that insane when you remember that they’re companies first and foremost, and they may only care about ideas of purity only as much as it affects their bottom line.

  • Toronado_II

    If there is a car maker who doesn’t need this, is Ferrari !
    They want to make more money than Porsche…

  • GreenApple18r

    It’s not too late to stop

  • Alexandro Pietro

    SUV = common.banalize cars, even in latin america there are too many,kind of vehicle to be produced in mass,just the oposite the kind of art maranello do.

  • SteersUright

    1. I cant wait to see this SUV.
    2. Please call it anything other than Purosangue for gawd’s sakes.
    3. I hope its every bit as beautiful as a Ferrari should be

  • Teddy Wijaya

    bs…just a rebadge maserati.

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