Frankfurt Motor Show Could Be Restructured In Order To Remain Sustainable

The Frankfurt Motor Show is reportedly undergoing a massive upheaval and may not retain its current format for long.

German publication Handelsblatt reports that, at the conclusion of the ongoing show, representatives from various car manufacturers and the VDA automobile association will meet to discuss the future of the event.

In recent years, some of the world’s largest automakers have opted against making appearances at what was once considered the most important car show in Europe alongside the Geneva Motor Show. This year, a significant number of major industry names, such as Toyota, Nissan, Peugeot, Fiat Chrysler Automobiles and Volvo, were absent, and many of Germany’s own dramatically reduced their investments in the event.

Also Read: Chancellor Merkel Checks Out ID.3 In Frankfurt, Offers To Help German EV Industry

This year, BMW cutsits space and budget by almost two-thirds and instead decided to spend some of its money on its NextGen in-house exhibition held at its Munich headquarters in July. Similarly, Daimler cut its Frankfurt budget by 30 per cent this year, and while the Porsche Taycan did celebrate its public debut at the event, it was actually unveiled the week prior in a series of dedicated events.

According to the German publication, the number of exhibitors at this year’s event dropped by 20 per cent and the exhibition space fell by 16 per cent to 168,000 square meters. A source that was present at the show told us there were empty halls which in previous years would have been full.

There have apparently been suggestions to transform the Frankfurt Motor Show into more of a “mobility event” that would be a lot cheaper for carmakers. One thing which appears to be off the table, however, is for a change in location from the Messe Frankfurt, where it is currently held, to another venue.

  • MarketAndChurch

    It would be nice if automakers didn’t blow their full load on Geneva.

  • db

    Another victim left behind in the wake of the internet’s march of complete domination.

  • carlbolt

    Only four auto shows will be enough worldwide, New York, Tokyo, Shanghai and Geneva.

    • Kyle Newberry

      Chicago is one of the most well attended shows in the world fyi. So don’t see that going away anytime soon.

  • WalthamDan

    Maybe it would have been wiser for vendors to focus on the cars rather than the displays. Every time we attended this show, you would hear the audiences discuss which stage was the best rather than discussing the actual vehicles which were shown and/or launched.

  • HOW EXPENSIVE CAN IT BE TO HAUL A FEW CARS TO A CONVENTION HALL?

    • HD

      Haha. Check out the visual stuff they make around those cars. Those things cost millions.

      • YEAH, A LOT OF GARBAGE. I’D RATHER JUST SEE THE CARS.

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