Dodge has denied that a recent ‘Easter Egg’ found in press photos for the 2020 Challenger means that the next-generation model will launch in 2023.
A few days ago, some speculated that the 2,023-mile (3,256 km) readout pictured on the odometer of the 2020 Challenger indicated that would be when the next model launched. Intrigued by this, Car and Driver reached out to the car manufacturer, who responded by saying that this was never meant to be an Easter Egg -period.
In the past, Fiat Chrysler Automobiles has teased upcoming models, including the Demon, using some kind of Easter Eggs, so the assumption wasn’t entirely illogical. Nonetheless, even if the 2,023 mileage reading of the 2020 Challenger means nothing, it has been previously reported that the next-gen model could launch around that time.
Before the next Challenger does arrive, insiders suggest that Dodge could be prepping a hardcore model to rival the likes of the Ford Mustang Shelby GT500 and Chevrolet Camaro ZL1 1LE. This limited-run example could borrow the ‘ACR’ moniker from the Viper and be adorned with a plethora of performance parts.
Dodge is in no real rush to launch an all-new Challenger – and for good reason. In the third quarter, it outsold the much newer Mustang and Camaro, shifting a total of 18,031 examples in the United States, and the release of additional variants could boost sales even further.