Hummer Could Make A Return In 2021 As An Electric Vehicle Brand

General Motors killed off Hummer nearly a decade ago, but it appears a revival could be in the works.

According to several sources who talked to Reuters, GM could use the Hummer name on a new range of electric pickups and SUVs.

The models will reportedly be built at the Detroit-Hamtramck assembly plant which was saved as part of the company’s tentative agreement with the UAW. Production is slated to begin in late 2021 and the company will reportedly make a $3 (£2.3 / €2.7) billion investment into the plant.

Also Read: Hummer To Be Reborn As An Electric-Only Brand?

Little is known about the new-generation of Hummer models, but they would reportedly be positioned as premium vehicles. Reuters also says they are part of the “BT1 electric truck/SUV program.”

The program isn’t specifically focused on Hummer either as the publication says the company also plans to launch an electric Cadillac crossover and an electric GMC pickup in 2023.

However, the first electric pickup would arrive in 2021 and a source said the Hummer name is “under consideration.” A decision hasn’t been finalized yet, but the pickup is reportedly codenamed Project O.

Following the launch of the pickup, a performance variant would arrive in 2022. There’s no word on specifics, but it could be an off-road inspired variant similar to the Ford F-150 Raptor. That’s just speculation at this point, but an electric SUV is slated to be launched, one year later, in 2023.

BT1 vehicles will reportedly ride on a skateboard platform and one analyst suggested the upcoming pickup could cost $90,000 (£69,507 / €80,601) or more. The high price tag could be one of the motivations for considering a Hummer revival as the company is still known as a purveyor of expensive pickups and SUVs. Hummer could also be a better fit than Cadillac as the luxury brand dropped the slow-selling Escalade EXT in 2013.

Note: Hummer H3T concept pictured

  • Brian Regan

    Actually when there were reports of GM’s interest in Rivian I had a feeling it might have to do with a Hummer revival. And “fixing” the brand’s image by going electric isn’t a bad way to do it. With the ever growing popularity of the Wrangler/Jeep, Rivian’s debut, return of Bronco and new Defender (plus all the TRD/ZR2/Raptor/etc) this sort of off-road/adventure market is growing. .

    • JRP

      The popularity of electric cars will help.

  • WalthamDan

    This sounds like a smart move

  • I WAS NEVER A BIG HUMMER FAN BUT I ALWAYS LIKED THE H3.

  • Bash

    I would love it, I’ve always loved their designs, it’s the build quality and the crappy interior that moved it back; way back, in the competition line.

  • MarketAndChurch

    I can’t wait. I still have my sights on the hybrid 4dr Bronco in 2021/2022, but if the Hummer is even cooler, than I’ve got more options on the table. I seriously hope they’ll have a hybrid Hummer, and not just electric.

  • xrnzaaas

    Positioned as premium vehicles, but I bet they’ll keep that GM quality. H2 and H3 Hummers were a complete joke.

  • charlotteharry57

    If it’s smaller to compete with the Bronco, then maybe. But if it’s humongous like the previous H2, then the stupidity at GM continues. Didn’t GM ditch Hummer as part of the brand reduction?

    • James R

      GM had to kill brands like Hummer to be eligible for the government bailout.

      And I agree, GM perpetually makes horrible decisions.

  • AintYerPa

    This is a recipe for disaster…

  • john1168

    I think this is one of the best ideas GM has come up with in a while. Heck, I’d consider getting an all electric medium size SUV if it looked good and had good performance and decent off road capabilities.

  • Ken

    HUMMER – it’s name and how it will sound driving down the road 🙂

  • oh they’ll bring back a defunct brand but not build a midsize SUV…

  • Holmer_k

    Well Hummer is a good brand name for an EV, but a 10,000 pound ev doesn’t sound too smart to me. They better do some really seriously extensive design and engineering or it will never be anything but a joke.

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