- BMW Group cleared €10B profit despite tariffs and market turbulence.
- One in ten of the 2.17 million cars sold last year wore an M badge.
- Mini sales jumped nearly 18 percent, the group’s fastest-growing brand.
BMW had a challenging 2025 thanks to tariffs, currency swings, and intense competition, but the numbers in this week’s Group report reveal something more interesting than financial resilience. The BMW brand is quietly becoming a performance car powerhouse.
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Financially, the company did fairly well given economic and political conditions. BMW generated more than €133 billion in revenue during 2025 (down from €142 billion), and its $7.45 billion of net profit was only down 3 percent. That resilience is partly down to careful cost control.
BMW says it shaved roughly €2.5 billion from expenses over the year while keeping investment flowing into electric cars and its upcoming Neue Klasse models, including the electric 3-Series, which debuts March 18.
The report also reminded us about how BMW’s M brand has grown. An incredible one in every 10 BMWs sold last year was an M or M Performance model. That means out of the 2.169 million cars the company delivered globally, more than 213,000 were from BMW’s sporty M division.
The M badge is no longer reserved for a handful of hardcore, very wealthy enthusiasts thanks to the availability of more accessible M Performance models like the M340i.
Overall, BMW Group deliveries reached 2,463,681 vehicles in 2025, which is basically flat compared with the year before. Considering the global auto industry spent much of the year wrestling with tariffs and economic uncertainty, BMW will probably take that as a win. But the real surprise came from the smallest brand in the group.
Mini Goes Maxi
MINI had a great year. Deliveries jumped 17.7 percent to 288,278 cars, making it the only BMW Group brand to grow compared with 2024. The Countryman turned out to be the star of the show, while new models like the Aceman and the latest electric MINI Cooper helped bring fresh buyers into the fold.
Electric Share Booms
Electric cars are becoming a bigger slice of the pie, too. BMW delivered 442,056 fully electric vehicles in 2025, up 3.6 percent year over year. That means roughly one in six BMW Group cars sold last year didn’t burn any petrol at all. Include plug-in hybrids, and the electrified share jumps even higher. BMW says about one in four cars it delivered globally now has some kind of plug; in Europe, it’s four in 10.
Looking ahead, BMW expects sales in 2026 to stay roughly level as tariffs continue to cause headaches. But if current trends continue, one thing seems certain: expect to see a lot more BMWs wearing those three famous stripes, and a lot more Minis.