- Porsche’s January to June figures show global sales sank 6 % to 146,391 units.
- China sales dropped 28 % and Europe was down 8 %, but US sales jumped 10 %.
- The Macan SUV was Porsche’s best-seller and 60 % of them were fully electric.
Porsche’s Chinese salesmen must have seriously improved their card-playing skills in the first six months of 2025, because they certainly haven’t been swamped with customers. Sales in the country dropped 28 percent, helping push the automaker’s global sales total into the red.
Figures for January to June show Porsche’s worldwide sales fell 6 percent to 146,400 and China, where deliveries dropped to 21,300, wasn’t the only region that struggled to sustain interest. European sales (excluding Germany) sank 8 percent to 35,400. Not that Germany was a success story; quite the contrary, as Porsche’s home market performance was a disaster, with sales there sinking 23 percent to 16,000. The company puts the poor Europe/Germany showing down to a rebalancing effect after a strong 2024.
Related: Porsche’s New Electric SUV Is Smashing Records Before It Even Reaches Showrooms
But one country helped prevent Porsche from having to announce a double-digit global downturn. That country is the US, which can’t get enough of Weissach’s sports cars, sedans and SUVs. Sales in the US jumped 10 percent to 43,577, making it far and away Porsche’s most valuable market, and meaning Americans bought more than twice as many Porsches as did the Chinese, who are increasingly turning to advanced domestic cars. Overseas and emerging markets also posted the same healthy 10 percent uptick in demand.
Porsche’s most popular car was the Macan, whose 45,100 sales represented a 15 percent increase compared with 2024. And 60 percent of those 45,100 were of the new Electric Macan, though I wouldn’t read too much into that – if Porsche hadn’t killed the ICE Macan in Europe due to cybersecurity regulations, it might well have tipped the scales in the other direction.
PORSCHE SALES BY REGION
The Cayenne was the next most popular Porsche, though its sales dropped 23 percent to reach 41,900, and 911 sales slid 9 percent to 25,600. Interest in the Panamera increased, lifting sales by 13 percent to 15,000, but the 718 duo – like the ICE Macan, axed in Europe because of cyber regs – only notched up 10,500 sales, or 12 percent down on last year’s numbers. Porsche also reiterated that production of the combustion Boxster and Cayman would end in Q4 of this year.
But even the 718s generated more showroom traffic than the Taycan EV. Porsche sold only 8,300 of those, down 6 percent on 2024. It’s a great car, but the fact that it was outsold by the much uglier combustion Panamera says a lot about what kind of powertrain Porsche buyers want in their sports sedan.