- BMW M saw another year of growth despite late-year challenges.
- M vehicles now account for a significant share of BMW’s mix.
- North America remained the strongest market for M sales.
BMW’s M division can seemingly do no wrong, setting new records even as its design choices stir debate. Buyers, it seems, are more interested in performance than in online chatter. With 2025 marking the 14th straight year of record sales, the M badge remains one of the brand’s strongest assets.
Read: BMW Sold More Cars Than Ever In America, But EV Buyers Checked Out
In total, BMW M sold 213,457 vehicles in 2025, reflecting a 3.3 percent year-on-year increase. While the company hasn’t disclosed a full model-by-model breakdown, it did confirm that nearly 71,500 of these were the pure M cars, the likes of the M2, M3, M4, and M5, while the remaining 141,957 were M Performance models, such as the M340i and the i4 M60.
Top Seller Surprises
Among the high-performance M models, the M2 emerged as the bestseller. But across the full BMW M GmbH lineup, the X3 M50 claimed the overall top spot, overtaking 2024’s leader, the electric i4 M50.
Also: BMW M Sold Over 206,000 Cars In 2024, And Its Best Seller Was An EV
The X3 M50’s win comes in spite of persistent criticism about its styling and, more pointedly, BMW’s corner-cutting on interior materials, an odd look for an SUV that starts at $66,500 in the States. Even so, the sales numbers suggest that the people who matter, the ones signing on the dotted line rather than sounding off in forums or on social media, aren’t echoing the complaints with their wallets.
Notably, BMW M did hit a bump at the end of the year, as its sales dipped 7.9 percent in the fourth quarter of 2025.
Where Is M Most Popular?
Even so, M models accounted for 9.8 percent of BMW’s total global sales last year. The United States led the charge with more than 72,000 M vehicles sold, making it the division’s single largest market.
Other strong performers included Canada, Germany, South Korea, South Africa, the UK, and China. Interestingly, Switzerland, despite its small size, saw M vehicles make up nearly one in four BMWs sold, a remarkable concentration.
BMW Sales 2025
“Our 14th consecutive sales record validates our strategy,” BMW M chief executive Franciscus van Meel said. “We will continue to offer performance and high-performance vehicles across the entire BMW model range. With fully electric, partly electric, and all-ICE powertrains.”
BMW’s Global Sales For 2025
As for the BMW brand, it sold a total of 2,463,715 vehicles in 2025, marking a modest 0.5 percent increase over 2024. Electrified models, including plug-in hybrids and EVs, rose to 642,087 units, up 8.3 percent. Fully electric BMWs accounted for 442,072 of those, a 3.6 percent increase over the previous year.
However, Q4 wasn’t as strong. Battery-electric vehicle sales dropped by 10.5 percent in the final quarter, likely influenced by changing market conditions, particularly in the States, where federal EV tax incentives were rolled back at the end of September.
Which Regions Are Strongest?
Sales across many of BMW’s key markets rose considerably in 2025. For example, in Germany, sales increased 8.7 percent, while across Europe they jumped 7.3 percent. Sales also rose by 5.7 percent in the Americas, including 5 percent in the US. However, things weren’t so good in Asia where total sales fell 9.3 percent, and were down 12.5 percent in China.
