- Porsche Q1 deliveries fell 15 % to 60,991 units as product gaps hit hard.
- Macan EV can’t yet fully replace outgoing combustion model’s sales volume.
- 911 bucks the trend with 22 % demand upswing and more variants on the way.
Porsche isn’t having the best time right now. Fresh from admitting that operating profit plummeted 93 percent in 2025, the automaker has revealed that sales in the first quarter of this year sank 15 percent to 60,991 cars, down from 71,470 a year ago.
The company says it saw this coming due to the end of 718 production and Macan Electric sales settling down after the flurry of interest at last year’s debut. But there’s a problem looming ahead that could make things worse before they get better.
Related: Porsche Built The GT3 For The Track, Now It May Take It Somewhere Else
The biggest red flag sits right in the middle of Porsche’s lineup. The Macan, previously the brand’s best selling model, managed 18,209 deliveries, down 23 percent, but here’s the kicker. More than half of those, 10,130 units, were still combustion versions, while the electric version accounted for only 8,079, down a massive 43 percent from last year. With the ICE Macan heading for the exit this summer, and no replacement due for a couple of years, Porsche is about to lose its volume backbone.
911 Is Growing, But Nothing Else Is
Elsewhere, the Cayenne kept things relatively steady with 19,183 deliveries, down just 4 percent, and with Macan sales falling, the bigger SUV is now the most bought. And the 911 is out here ignoring the downturn entirely. Sales of the iconic sports car jumped 22 percent to 13,889 units, proving once again that heritage still sells, even when the broader market gets shaky.
But most Porsche models ended Q1 battered and bruised. The Taycan dropped 19 percent to 3,420 units, while the Panamera plunged 42 percent to 4,498 – due to a model transition, Porsche claims – particularly in China. The 718 range, now effectively retired, collapsed 60 percent to just 1,792 cars.
Porsche Q1 Sales By Model
The regional picture doesn’t help much either. North America remained Porsche’s biggest market with 18,344 deliveries, though that’s down 11 percent, likely not helped by changing incentives and tariff pressures. Europe excluding Germany fell 18 percent to 14,710, while overseas markets dropped 20 percent to 12,640.
China Woes Worsen
China has been a problem for a while, and deliveries in the country sank 21 percent to 7,519 units as domestic brands tighten their grip on the premium space. Porsche says it’s focusing on value over volume there, but that’s often what companies say when volume disappears.
Put it all together and Porsche’s explanation about product timing only tells part of the story. Between a cooling EV market, rising competition, and the imminent loss of the ICE Macan, the next few quarters could get even more uncomfortable.
