- Stellantis plans a wave of affordable new vehicles before the decade’s end.
- New global STLA One platform supports hybrids, EVs, and gasoline models.
- Jeep, Ram, Peugeot, and Fiat receive biggest investments in a $70 billion plan.
Stellantis just pulled the covers off a gigantic new global strategy, and buried beneath all the boring corporate jargon is something buyers will really care about. Affordable cars are back.
The company says it plans several new sensibly-priced vehicles for North America, including two models priced below $30,000, and seven coming in under $40,000, all before the decade ends.
Also: Stellantis Quietly Showed Dealers A New Chrysler Starting In The $20,000s
North America will receive 11 all-new vehicles by 2030 as part of a wider global product offensive involving more than 60 launches and 50 major refreshes. And rather than trying to push EVs to audiences that don’t necessarily want an electric car, Stellantis is still betting on a broad mix of powertrains. The company confirmed future plans include 29 EVs, 15 plug-in hybrids or range-extenders, 24 hybrids, and nearly 40 combustion or mild-hybrid vehicles.
The backbone of this new strategy is a fresh modular architecture called STLA One that will underpin more than 30 models globally. Launching in 2027, it’s designed to replace multiple existing platforms with one scalable setup, supporting everything from compact hatchbacks to midsize SUVs.
Stellantis says it’s engineered specifically for different propulsion systems and can feature steer-by-wire tech, STLA AutoDrive autonomy, and STLA Brain software architecture. It will also deliver something called STLA SmartCockpit to allow drivers more interaction with their cars, and EVs get cell-to-body battery integration to reduce cost and weight.
Related: Stellantis And JLR Want To Co-Develop And Build Cars In America
The automaker is also reshuffling its brand priorities. Jeep, Ram, Peugeot, and Fiat have now become the company’s four primary global brands and receive the lion’s share of future investment. Around 70 percent of development spending will go toward those names and the Pro One commercial vehicle business.
Other Brands Play Second Fiddle
Other brands still survive, though they’ll get what they’re given when it comes to hardware, rather than get a say in what that hardware is. Alfa Romeo, Dodge, Chrysler, Citroen, and Opel are positioned as strong regional players using shared technology and platforms. Maserati also gets a time extension with two new flagship E-segment models promised, while Lancia and DS continue operating as niche specialty brands.
Europe’s side of the plan includes a fresh wave of compact crossovers, hybrids, and city EVs designed to better compete against Chinese rivals rapidly expanding across the continent. Those cars could include the return of the iconic back-to-basics Citroen 2CV. Stellantis is also teaming up with its long-time partner in China, Dongfeng, to build and sell Voyah-brand cars in Europe.
And earlier this week it announced it was partnering with Jaguar Land Rover to develop cars for North America, a deal that could help JLR sidestep punishing import tariffs on the European-built cars it sells in the US.
