• Bugatti and C SEED created a folding MicroLED TV inspired by the Tourbillon.
  • Screen unfolds from a sculptural sideboard into a 110- or 137-inch display.
  • It may be the most Bugatti thing you can buy without four wheels.

If you’re the kind of person who can buy a Bugatti but can’t fit one in your living room, there’s something new just for you. This is the C Seed Bugatti N1, and it’s both a TV and a kinetic piece of sculptural art. It’ll probably cost as much as an everyday supercar, too. So would you rather have this, or something like a Porsche 911 GT3?

Read: What Folds Out Of This Porsche Design Box Could Wipe Out Your Life Savings

Developed with Austrian luxury display specialist C Seed, the new N1 takes direct inspiration from the Tourbillon’s design language. When switched off, it resembles a high-end sculptural sideboard, complete with flowing surfaces and a profile influenced by Bugatti’s signature C-line. At the press of a button, however, the cabinet unfolds over 45 seconds into either a 110-inch or 137-inch 4K MicroLED display.

Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds

Photos Bugatti / C-Seed

The idea behind the N1 aims to mirror Bugatti’s recent “screen detox” philosophy seen in the Tourbillon. Rather than dominating a room with a giant black rectangle, the display disappears completely when not in use, leaving behind what looks like a carefully crafted piece of furniture.

Read: Porsche Reimagines Prefabs With Stunning $1.5M Floating House

When deployed, the screen uses a center-sliding mechanism and a multi-stage unfolding process designed to turn the act of watching TV into a theatrical event. The display can also rotate up to 180 degrees, allowing owners to reposition it for different seating arrangements.

C Seed has built its reputation on exactly this kind of trick. Its Porsche Design folding TV uses a similar microLED panel system that rotates upright before unfolding, with the audio integrated into the structure rather than bolted on afterward.

Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds
Bugatti’s 137-Inch TV Disappears Into A Sideboard In 45 Seconds

Photos Bugatti / C-Seed

Underneath the dramatic transformation is some serious hardware. The N1 features 4K MicroLED technology, HDR10+ support, Bugatti-branded finishes inspired by the Tourbillon, carbon-fiber accents, and C Seed’s Adaptive Gap Calibration system that minimizes visible seams between the folding screen panels. A Wisdom Audio sound system is integrated into the structure, with speakers that extend outward when activated and retract when not needed.

Bugatti and C Seed haven’t announced pricing, which usually means anyone asking probably can’t afford it anyway. C Seed’s other products typically start at around $200,000. We get the feeling that the Bugatti-branded one won’t be any cheaper.

Bugatti and C Seed haven’t announced pricing, which usually means anyone asking probably can’t afford it anyway. C Seed’s earlier Porsche Design folding TV ran around $400,000, though that collaboration scaled all the way up to a 221-inch screen. We get the feeling the Bugatti-branded one won’t be any cheaper.