• Mitsubishi details its expanded US Momentum 2030 strategy.
  • The lineup will grow from four to six vehicles by early 2027.
  • A new Nissan-built Mitsubishi pickup has also been confirmed.

Mitsubishi has laid out its updated Momentum 2030 business strategy at a dealer meeting in Tennessee. The roadmap covers a US lineup that grows from four to six models by early 2027, a heavier push into adventure-flavored products, and more vehicles further out, including a pickup built with Nissan.

The headline item is a formal commitment to get back into the North American pickup segment. Building on alliance synergies already hinted at in global presentations, Mitsubishi told dealers that a truck is being co-developed with Nissan and treated as a pillar of its regional growth plan.

More: New Nissan Navara Bets On Mitsubishi To Fight The Hilux And Ranger

The truck, still without a name, showed up in a dark teaser with boxy split LED headlights and a dual-cab profile that looks a lot like the Nissan Frontier. No technical details were shared, though a ladder-frame chassis with pure ICE and possibly hybrid powertrain choices are expected.

The company’s US arm also addressed the global return of the legendary Pajero nameplate, historically sold here as the Montero. The flagship SUV will be unveiled globally on September 2, riding on a ladder frame chassis. North America is expected to get it eventually, though not before 2030.

Two New Models By 2027

Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own
Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own

Mitsubishi

In the near term, Mitsubishi has already shown the Eclipse Sportback EV, arriving this fall as a rebadged Nissan Leaf. The electric crossover will be joined in the first quarter of 2027 by a rugged version of the Outlander, whose name is being saved for later.

Those two slot in alongside the Outlander Sport, Eclipse Cross, Outlander, and Outlander PHEV to make up the six-vehicle US range by 2027.

More: Good News, There’s A New Mitsubishi Eclipse. Bad News, It’s A Rebadged Nissan Leaf

The teaser image shows two Outlander-based vehicles with different lighting signatures, a squarer SUV with an upright nose, and a bigger SUV lurking in the background that could well be the Pajero/Montero.

According to Mitsubishi, the updated Momentum 2030 plan was designed to increase the brand’s market share in the US and strengthen its presence in the growing segments of “rugged and versatile products”. The roadmap is built around four strategic pillars: electrification, a renewed and expanded lineup, a modernized retail sales model, plus network expansion and sustainable sales growth.

Mitsubishi Is Finally Making A Pickup For America, But Not On Its Own

Mitsubishi