Future Cars: Genesis Goes BMW 3-Series Hunting With New G70

Cast your minds back to this year’s New York Motor Show; Hyundai’s newly-born luxury division Genesis revealed a rather tasty vehicle aptly named the Genesis New York Concept.

The Peter Schreyer-led design, introduced a new styling direction for the brand and more interestingly, an abstract interpretation of what their future products and in particular, their BMW 3-Series competitor may look like.

That vehicle will eventually come to fruition as the Genesis G70; a four door saloon with sleek rear-wheel-drive proportions. So how will it eventually look? Well, we’ve taken the liberty to ponder into the crystal ball and render it into production.

Speaking of design

One of the most notable aspects of the Genesis concept was the long hood and short deck; our interpretation embodies this to emphasize a powerful stance. The front-end styling is dominated by a large G80-like chrome grille, angular air intakes and intersecting headlight cutouts.

Whilst the Concept had interesting fender vent patterns, this study employs a subtle fender crease which almost has a reverse-Z appearance when coupled to the strong shoulder lines. The cabin silhouette gently tapers towards the rear for coupe-like look, with slim horizontal tail lamps accentuating width.

What about inside?

Cabin styling is expected to be toned down significantly from the concept, yet will showcase some of the more general design themes and subtle detailing. The four-seater arrangement of the show-car will morph into five, with ample space and tech goodies to play toe to toe with its rivals.

Speculating on the hardware

Yet it’s under the bodywork where it intrigues the most; the New York preview showcased a hybrid setup with a 2.0-litre four mated to an electric motor, making a combined total of 242 Hp and 260 lb-ft of torque – not exactly potent. However with an eight-speed automatic channeling power to the rear wheels, it could make for quite an involving drivers car, taking the fight right up to 3-Series and Jaguar XE in the handling stakes.

Interestingly, there has been conjecture about the G70 sharing its platform (code-named CK) with the upcoming Kia GT sedan. If so, this could also open up the possibility of a 3.3-liter turbocharged V-6 being used, which would pump out close to 350 horsepower.

It’s entering a highly contested segment

Battling against the established luxury players like Audi’s A4, BMW 3-Series, Mercedes-Benz C Class, and Jaguar XE will be no easy feat for the G70 – it’s still early days for the Genesis brand and will take some time to command a loyal following. Where it will stand out amongst its rivals is with unique styling and a lower price point.

So when can we expect the real thing to arrive? If speculation is correct, the G70 could appear in production trim as early the 4th quarter of this year or early 2017. Later down the road, a G70 Coupe variant is also anticipated and would serve as a rival to Audi’s A5 coupe, BMW 4-Series and MB C Class coupe.

Finally, what are your thoughts on this Genesis study, and its chances when the real thing does arrive?

Share your thoughts in the comments below.

By Josh Byrnes

Photo Renderings Copyright Carscoops / Josh Byrnes

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  • GreenApple18r

    I have a question. If they have 6 Series competitor G80 and call 3 Series fighter G70, what are they gonna call 5 Series sized model? G75? Or is G80 meant to go against 5 Series?

    • SSS

      what do you mean G80 is against 6 series?
      It’s competing against 5 series.Everyone knows
      and 6 series is even 2 door coupe!

      • Mike Gonzalez

        duh… the 6-Series has the 6 Series gran coupe which is a 4 door sport sedan

    • KT

      Genesis G90 -> BMW 7 series, Mercedes S-class, Lexus LS

      Genesis G80 -> BMW 5 series, Mercedes E-class, Lexus GS
      Genesis G70 -> BMW 3 series, Mercedes C-class, Lexus IS

      • GreenApple18r

        Thank you. I was mistaken because G80 is more like A7 and 6 Series GC dimensionwise. Then I checked the price tag and it made sense.

        • bd

          The production version of the Kia GT will be more like the A7 and 6 Series GC competitor in terms of body-style and being geared more to sport than the G80.

          The Kia GT shares a platform with the G80 and not the G70, but like the K900, will be smaller than the comparable Genesis model.

    • Bo Hanan

      I guess we’ll know when the reintroduce the Hyundai Genesis Coupe as The Genesis coupe.

  • c3vzn

    Rear quarter looks a bit strange in this rendering. It’ll probably have a more conventional look. Overall it’s shaping up to be a great design.

  • This rendering is actually very nice, save for the awkward-ish back side. It could come up good looking in production..

  • jasondavid08

    They have a chance to do something different with the interior; I hope they take it. If you want to win the young executive crowd over from the established luxury brands, you’re going to have to give them a reason (other than value). Being unique on the inside could do just that.

    • Matt

      I like what kia/hyundai been doing with their fully loaded interiors. Been in some ubers with things like the diamond stitched seats and full leather trim and it is nice. Not up to audis fit and finish nor mercs luxury for sure but better then a no option 2/3 series interior. However ive heard & read from owners things like rattles/squeeks & interior pieces coming apart are prone to happen unlike the germans. i know the new genesis will be higher end then what they have been. I like the render and am rooting for them

  • Craig

    Very very nice! Just make sure that there is plenty of headroom for ALL passenger. There are 4-door ‘coupes that I cannot even get into. [The back seat that is] Tall people have money too!

  • Frank Bae

    I was able to see the concept car at the NY Auto Show and was very impressed. I can’t wait to see the final design. I am a BMW enthusiast and currently lease a 2016 BMW 340i which I picked up in Germany via the European Delivery program, but I would go ahead and get the G70 when my BMW lease expires in 2 years

  • no25

    Curious why these journalist never include the fact that Lexus is also a key competitor. I mean the IS has a lot of dominance over its competitors it different aspects. Just my two sense…decent render. I like it.

    • BlackPegasus

      No they won’t. Until the next generation of auto journalists replaces the current journalists and their seemingly endless love affair with all things BMW expect to see “3 Series” mentioned everytime a luxury/premium automaker produces something smaller than a midsize sedan.

      The BMW 3 series isn’t even desired by most people under 50 anymore. It’s as dull as a Volkswagen.

      • Six Thousand Times

        As much as you’d like to think otherwise, the 3 Series still defines the segment. It created the category and is still the sales leader. And you’re telling me you’ve surveyed “most people under 50” or you just talked to two or three of your buddies?

        • smartacus

          …and you’re telling us YOU surveyed “most people under 50 or you just talked to all of your one buddy?

    • bd

      In what way?

      The ATS is the better handler, others have more power and the IS is not even the best selling Japanese sedan in this segment (that would be the Q50.

  • Tumbi Mtika

    The 3 series is gone, honestly.

    • Six Thousand Times

      Gone how? Sales?

      • Tumbi Mtika


        • Six Thousand Times

          Dunno, I think it looks OK. And by the time this small Genesis is available, we’ll have seen the new one. BMW were stung by criticism that the current 3er veered too far toward luxury and away from sport, even if that’s what the market likes. The next iteration ought to benefit from a sportier attitude – or at least lighter weight. There isn’t a car in the segment that can beat the 3 as an all around proposition and that’s why it’s still the top dog.

          • Tumbi Mtika


          • john1168

            I think you’re right. I saw a new 3 series (non M series) next to a…….new Honda Accord and (I can’t believe I’m saying this), I thought the Honda looked better. The front especially. I do however think the M3 is a way better looking car.

          • Tumbi Mtika

            The M3 is a different beast.

          • john1168

            Agreed. The lack of sporty looks killed the 3 series appearance wise.

          • Six Thousand Times

            Can’t really agree. BMW went where the market was with the current 3er. A little more luxury. Sales have been great. And given it’s a design from 2012, it stands up pretty well in the last few years of its life. None of its rivals look especially better than the 3.

  • smartacus

    Bring it.

    *And oh, if they offered a G60 for people considering a 135i…

    • john1168

      A 1 series competitor from Hyundai would be a good idea.

  • TheBelltower

    If Hyundai can keep the aggressive looking profile and overall stance shown on the silver car, they’ll have a winner. Not a fan of the design of the blue show car.

  • Jay

    The front is actually pretty good looking. The rear however looks like.. well I’m not sure what to describe that as since I’ve never actually seen anything that horrible looking.

  • MarketAndChurch

    This is what a modern, Dodge-Intrepid based Chrysler Concorde would have looked like. This rendering doesn’t do the concept justice.

  • Sedan/Berlina Full-Size

    Car Beautiful Cute Face front

  • Beautiful machine, no surprise though seeing it’s a Schreyer product.

    I’d buy it.

  • Jboy Ababon III

    The rendering is sick!!!!! Love it!

  • Raf

    Love the front of this rendering. IMO it looks better than Audi’s current grille.The rear quarter window definitely looks a little out of whack and I’m sure production-guise will have a better proportioned rear quarter window. The back looks questionable, but overall nice render.

  • john1168

    I think it looks GREAT! Especially the front. I think it out does Audi’s front end. Of course it is just a rendering. I would hope there will be more power from the 3.3L TT though.

  • yo

    horrible rendering. Will look NOTHING like that. I mean come on…that tail end?

  • octogon

    This rendering is not too bad, however IF this other article is accurate, they may have missed the mark on what could be the HALO Design for affordable mid-sized luxury vehicles:

    – These images looks more Lexus in the roofline than the original concept, which I LOVED!!

    • Craig

      The concept you like better looks very Acura TLX like.

      • octogon

        I think there may be some confusion. I LOVE the “New York Concept”, not the rendering from Carscoops, nor the most recent images of the test car that are similar to the TLX. That said, after seeing the KIA GT Stinger, I’m hopeful for the final product’s mechanicals, at least.

  • nastinupe

    I would have made an SUV before this, probably something to rival the MDX, X5, Q7, RX. GLE/ GLS market,