BMW i Pilots Augmented Reality To Spec Out Cars

Prospective customers of the BMW i3 and i8 can now benefit from an advanced pilot programme being rolled out courtesy of a 3D augmented reality experience working with Tango, Google’s smartphone augmented reality technology.

The program will initially be launched in the best selling BMW i dealerships and allows users to view a 3D image that is totally interactive and can be explored in real time. Additionally, the customer can take a virtual step inside the car to explore the interior while also having the ability to open the trunk and doors.

The BMW i Visualizer allows users to switch on the lights and offers all the configuration options available for a select model, all available at a touch of the screen. Once a customer’s perfect i model is created, the data can be saved and shared across social media and sent to BMW i sales outlets.

When BMW completes the pilot program it will offer the application on Google Play, opening it up to all Android smartphone devices with Tango support.

Speaking of the app, BMW Group vice president of sales strategy and future retail, Andrea Castronovo said “Our vehicles are emotional products and to get that emotional feeling, you really need to experience them. In situations where the desired product isn’t available on the spot, this visualisation is the next best thing.”


The One Where Top Gear Tested The Fabulous Lamborghini Murcielago SV In Abu Dhabi

Lamborghini only ever built 186 units of the Murcielago LP 670-4 SV instead of the 350 initially planned .

Why Wait For The Black Series When You Can Have O.CT’s 641 HP Mercedes-AMG GT R?

Simply by reprogramming the ECU, the tuner has significantly increased output and, at the same time, reduced consumption.

Audi Q7 Gets A Makeover And Some New Tech

The facelifted Audi Q7 looks quite a lot different than the outgoing model.

All That Jazz: 2020 Mercedes-Benz GLS Rolls In Salt Lake City

Merc’s new luxury SUV will be available in the U.S. in GLS 450 and GLS 580 guise, starting from $76k.

New SK Pininfarina Designed For De Rosa Is A Bike For A Special Clientele

Priced at nearly $3k in Italy, the bicycle penned by the famous design house is a luxury item.

2021 Ford Bronco Could Have A 2.3-Liter EcoBoost Four-Cylinder Engine

In the Ranger, the engine produces 270 hp and 310 lb-ft of torque.

Chevrolet Camaro To Be Phased Out After 2023?

GM has been killing cars left and right, and it appears the Camaro could be the next victim.

2020 Jeep Gladiator Gets Three Custom Exhaust Systems From MagnaFlow

The tuner offers three different systems for Jeep’s new pickup truck, with prices starting at $516 .

Lightyear One Prototype Is An Electric Vehicle That Can Be Recharged By The Sun

The solar panels could generate an extra 31-43 miles of range every day.

Honda Dominates List Of Most American-Made Vehicles

Out of the top ten most American-made vehicles, Honda and Acura grabbed six spots.