BMW Confirms 8-Series, i8 Roadster For 2018 Launch

BMW has announced the launch of the new 8-Series in 2018 at its annual general meeting in Munich, bringing the fabled nameplate back, as part of its new strategy focusing on higher-margin sports cars.

“We are refreshing our entire product portfolio and strengthening the performance side. Our strategy will focus on the luxury segment, where there are margins to be earned,” Krueger said.

The new BMW 8-Series will be based on the same modular CLAR architecture that underpins models like the 7- and 5-Series and plans to be positioned under the Rolls Royce Wraith in the Group’s range of models, in the “150k euros-plus” range (around $165,000), according to a report from AutoNews.

The two-door coupe will hit the market in 2018, with a convertible version to arrive a year later. BMW still hasn’t decided if there’s going to be a fully-fledged M8 version yet, but a range-topping V12 model is definitely coming.

Harald Krueger also gave an official timeline for other new models, including the i8 Roadster set for 2018, Mini’s first pure electric model slated for 2019, an all-electric X3 in 2020 and BMW’s iNext production model coming in 2021.


  • Kagan

    6 to 8 means only more money!
    It looks more coupish though!

  • ediotsavant

    From some angles it reminds me of a Lexus LC F

  • Bob

    So similar price to the S Class coupe for the 6 series replacement? Or will this be more of a 7 coupe?

    • donald seymour

      Think of it as being more of a 7 Series coupe.

      • Bob

        It would make sense that way but wasn’t there a report that it’s replacing the 6?

        • donald seymour

          To replace in this term means that there will be no more 6 Series coupe that will be offer. The new 8 Series will take the place of the only true upmarket luxury coupe that BMW will offer.

  • Infinite1

    Looks like BMW’s going after the S Class Coupe.

  • Six Thousand Times

    Stunning shape.

  • JBsC6

    Does this do battle with the Bentley coupe or the latest AMG GTR from Mercedes?

    • Belthronding Tinuviel

      bentley conti, merc s coupe etc..

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