Hyundai’s Genesis Going After Ferrari And Porsche With New Supercar Project

The sky seems to be the limit for Hyundai’s Genesis brand, as the Koreans are reportedly working on a supercar project that will supposedly lead to the creation of a Ferrari and Porsche challenge.

At least in terms of performance and perhaps even in looks, because it’s one thing matching those established brands on paper, and another actually competing with them and poaching their clientele.

The information was confirmed to WheelsMag by Hyundai Design VP Luc Donckerwolke and Vice-Chairman of R&D Woong-chul Yang, during CES 2018 in Las Vegas.

“We are definitely doing it. I’m actually reviewing the project next week, after CES. I can’t tell you much more about it, but we are definitely doing it. We are not going autonomous for all of our cars”, Donckerwolke said.

Contrary to popular belief that a halo supercar from Genesis would have nothing to do with the Hyundai N arm, Yang added that it will likely be developed by the performance division, under the close watch of Albert Biermann, who is the former BMW M chief.

“We are very much interested in it, and as far as I’m concerned, I’d love to promote that. That’s something our brand needs at this time. The people working at N will be working on that, but how we put it in the N or maybe above N… it’s pretty high performance. It’s serious”, commented Yang.

The project will likely arrive in the coming years with a two-door body style, being powered by a small internal combustion engine, backed up by electric motors and batteries.

It should also be something to look at, given that Donckerwolke gave a helping hand in the design of the Lamborghini Diablo and Gallardo, from his position within the Volkswagen Group.

Reporting directly to Luc Donckerwolke, who is the Head of Genesis Design, is Alexander Selipanov, who’s name probably doesn’t say anything to the vast majority, but he is the man that helped design the Bugatti Chiron.

Note: Hyundai N 2025 Vision Gran Turismo pictured

PHOTO GALLERY

  • MatTa Ddor

    wunderbar

  • AstonMartin

    I’ll say again, Genesis is the up and coming auto brand to watch. They have assembled a dynamic team of veterans covering design to engines and their plan is to become a formidable player in the marketplace. I think a halo sports car from Genesis will shake things up in a positive way and become a showcase for the brand.

    • fabri99

      Exactly. There are some great names in the mix, and that can only be good.

    • Liam Paul

      I agree

  • Tumbi Mtika

    I’m looking forward to this.

    Don’t sleep on Genesis.

  • nellydesign

    Their Le Mans concept was amazing and I’m not averse to more performance cars, but didn’t they already try this and fail with the Genesis coupe that was never able to compete with any of the normal performance cars it went up against in either driving dynamics or sales?

    • roy

      But that was before it was a separate brand. Now it is a separate entity with a lot of technical know-how.

    • The Genesis coupe was admittedly is a failure, it’s not that dynamic nor fast enough, but now Hyundai has poached the best talent they can in Europe. Beside the i30N has proven that they can make good cars. Beside the supercar next Genesis coupe is also on the works.

  • fabri99

    I remember Mr. Selipanov. It was a pleasant surprise to discover that Bugattis weren’t designed by a middle-aged man wearing a tux, it’s great to see young people doing great things. As for Genesis’ ambition, I think it’s either going to be a halo supercar (serious, alright, but not stealing customers from Ferrari and Lamborghini) or a sportscar to go against 911s and GTRs (which would be a whole other segment).

  • Bo Hanan

    You have to be impressed with Hyundai for having the balls to ignore their humble beginnings and just go after all the pie.

  • LWOAP

    Looking forward to see what Genesis comes up with.

  • That’s a major project, it’s a time that South Korean develop their own Supercar (beside the ill fated Spirra project)

  • SteersUright

    About damn time!!!! This will serve to begin to truly show whether or not Hyundai has the engineering chops of their German rivals. They’ve been putting out some fine product, nows the time to really WOW people. Cant wait to see what they come out with, that rendering/concept is stunning.

  • Vassilis

    Interesting…

  • Alexandro Pietro

    World of the business is worst than a Jungle!!!!

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