BMW Concept M8 Gran Coupe Goes After Mercedes-AMG GT 4-Door

By unveiling the ultra-aggressive Concept M8 Gran Coupe at this year’s Geneva Motor Show, BMW is looking to put the world on notice, while giving the letter ‘M’ a whole new meaning.

In this particular case, ‘M’ stands for “more”, as in more of everything, says the Bavarian automaker. Aside from being a dynamic four-door saloon, the BMW Concept M8 Gran Coupe is also meant to embody a new facet of luxury.

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” said BMW VP, Adrian van Hooydonk. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”

Just like how the all-new CLS and A-Class helped Mercedes introduce a new design language to the range, so will the 8-Series help BMW do the same. Visually, it sits close to the road, it has a broad stance and a very mean, almost evil-looking front end (even more so than the 8 Series Concept) – let’s hope all those features make it into production.

Its profile design is thoroughly dynamic as well. The long wheelbase, long bonnet, flowing roofline and short rear make for a sporty coupe-like shape, whereas the muscular arches let you know from afar that you’re staring at a performance-oriented product.

Other styling and overall aesthetic details include the tapered shoulders, CFRP roof, aerodynamically optimized exterior mirrors, gold-colored window graphic, hallmaker M gills, gold-colored brakes, wheels and M twin tailpipes, and even the Salève Vert paint finish, which appears to change from green to grayish blue depending on the light.

As for the rear-end design, there is a pair of sculpted taillights with black glass covers, a dynamic-looking bumper, prominent diffuser and the previously mentioned M twin exhaust pipes which really stand out.

“The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally,” argues Domagoj Dukec, VP of design for BMW M and BMW i. “With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.”

The BMW Concept M8 Gran Coupe points directly at the upcoming 8-Series Gran Coupe and production M8 Gran Coupe, which will be introduced next year in order to round off the BMW 8-Series range.

more photos...

Image credits Guido ten Brink / SB-Medien, NP, Manufacturer

  • Howstar
  • atomicbri

    Something about this shape reminds me of a Kia Stinger.

    • Elpatore

      the window surround.

    • Miknik

      Quite a lot of it actually…

  • Yilmaz Yasar

    Beautiful…

  • RDS Alphard

    I thought BMW M6 Gran Coupe is beautiful, until this exist…

  • Jesse A. C. Majors

    Now this is something to look at.

  • ErnieB

    Now stick to this concept for the production car.. this is stunning!

  • Elpatore

    i just cant wait to see this in the flesh, and it is basically production ready, poor amg gt4…

  • Puddingpopper

    So wait… why isn’t this a 6 series anymore?

    • StrangerGP

      because they can charge more money if they call it an 8-series

      • Bo Hanan

        I love your feistiness.

    • CADOX

      This car is to rival Rolls Royce, Bentley and the likes. A 6-series could never do that as much as it’s a high end car.

      • donald seymour

        Ah I love your high hopes.

        • CADOX

          I don’t have any hopes, I am just pointing out the point of the 8 series compare to a 6 series. This car and the AMG GT are meant to bring in customers from these brands and allow BMW and Mercedes to have an alternative at these price points. This might be a very good and lucrative idea actually.

          • donald seymour

            Well, I guess the overall quality in material BMW has been on a roll lately. So, I kinda see your point.

  • TB

    Sharp!

  • Honda NSX-R

    Nice color.

  • Leconte Dave

    What’s the point of the Series 6?

    • Bob

      It’s dead now apparently.

  • Autoexperte

    it looks very good

  • CADOX

    I like it it but this is strange: it feels like a hurried concept car created at the last minute to counter act the unveiling of the AMG GT. It doesn’t look like it even has an interior as the show car seems to be just a non working mock up.

    • donald seymour

      I literately had a vision of a man sitting on a toilet snacking on a bagel reading a Car Magazine. As he is flipping the page the pages stop and flops direct to the AMG GT. He is wondering what the F%(K is this? And did I mention that he is a BMW exec? Getting up from the toilet with his pants still down he hurries up by waddling with his pants at knee to go place a call. He exclaims to the lower execs, ” Make it!, Make it! I said make it!” Furious that his competitor was about to get the best of him, he rushes the project to stay relevant to the mainstream audience. Sitting back with a sigh of relief with crumbs surrounding his mouth he takes a deep breathe and relaxes.

      • roy

        That is really very specific

        • donald seymour

          I know right? I just saw it when I read CADOX’s comment.

  • PK

    fxxking ugly….

  • Because I’m Batman

    Holly cows! Where is the Hofmeister kink?

    • RIGHT? HOW HARD IS IT TO KEEP A SIMPLE DESIGN TRADEMARK.

  • Bo Hanan

    I don’t think its great, but- it’s the best looking BMW to date

    • Matthew Daraei

      May I ask you what car is the most good looking in your opinion? Thank you in advance.

      • Bo Hanan

        Nothing after the E38-39-46 generation of cars. E90 M3 coupe an exception.

  • Alter Ego

    That thing is long

  • Nordschleife

    Maybe it’s the color but it looks kinda cheap to me. I think the styling of this is a bit overwrought.

  • DMax

    Looks like the new Supra in the back. I really don’t like this thing. This kind of car is supposed to be elegant. This looks too much race car. Over styled.

  • Enter Ranting

    We’re living through some of the worst automotive design in recent memory. It’s like every carmaker has taken a page out of Pontiac’s design book from 1990s and exaggerated every gratuitous styling element to comic proportions.

  • Tumbi Mtika

    They tried something new. And it kinda works.

  • LWOAP

    Nice M6.

  • Tinky-Winky

    This concept seems very close to production model. Not sure about the ducktail spoiler but otherwise I like it very much.

  • THIS IS A MESS, NOT WORTHY OF THE 8 SERIES NAME.

  • manuel

    Too smooth, too symmetrical. Too flowing, too modest. That’s the point where BMW has totally erased the influence of Chris Bangle. Where are you when we need you?

  • eb110americana

    I like it a lot, except that the top of the rear door glass is looking a little too 5 Series GT. They need to add a bit more wrap at the sides of the roof–even run the door cut up onto the roof a little to prevent dinging your head on the way in/out–to lower the top edge of the window and create more coupe tension to that line going straight into the trunklid.

  • SteersUright

    Dont care for the color but the overall shape looks rather good.

  • Six Thousand Times

    Mine’s still a Panamera, though I like this better than the Benz.

  • Bob

    I haven’t been able to say this in a very long time but this looks better than the Merc.

  • getoffme

    And just like that, BMW puts the “new” Audi A7 design and, dare I say, the new AMG GT to shame.

  • TheHake

    Awesome colour!!!!!!!!!!! But with those blacked out windows I get the idea this is only a clay model.

  • Ary Wisesa

    I like the car. But I miss that classic Hofmeister kink. It’s one elegant design feature of every BMW. And now they ditched it and replace it with unattractive kink? The last BMW 6 GC is the best GC from BMW, still.

  • Vassilis

    Cool.

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