BMW Files Application For M7 Trademark With The USPTO

Will we finally see a full-blown BMW M7? Perhaps, if the German automaker decides to move on with it, despite denying rumors of such a car for many years now.

However, a recent trademark application for the M7 moniker could help them do so. Filed with the USPTO, as discovered by BimmerFest, it “consists of standard characters without claim to any particular font style, size, or color”, the document reveals. Also, it’s specifically aimed at “automobiles”.

Nevertheless, applying for the M7 trademark doesn’t guarantee anything. In fact, BMW used to own the rights to the M7 name in the United States for six years, until April 2018, and they haven’t used it. Still, it assures the company that no other carmaker can use it, a common practice between vehicle brands worldwide.

BMW already has a Mercedes-AMG S63 and Audi S8 challenger: the M760i. It’s powered by a twin-turbo 6.6-liter V12 engine, rated at 601hp (610PS / 448kW) and 590lb-ft (800Nm) of torque. It needs only 3.6sec to cover the 0-60mph (0-96km/h) sprint and is capable of reaching an electronically limited top speed of 155mph (250km/h).

Those looking for a more exclusive variant of the flagship sedan can order the Alpina B7 BiTurbo. It has 600hp (609PS / 447kW) and 590lb-ft (800Nm) of torque, courtesy of a twin-turbo 4.4-liter V8 engine. Just like with the V12-powered model, 0-60mph (0-96km/h) takes just 3.6 seconds, but it maxes out at 193mph (310km/h).

Note: BMW M760Li pictured

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  • ..all this while this name was not taken nor secured?

  • Bash

    Mark my words, when it comes for real, the first few examples will be seen in AbuDhabi. 😉

  • I doubt that they will make M7 soon, apparently for 2 reason, first is that they can make a car powerful enough to differentiate M760Li and M7. Second is that apparently BMW think large saloon like 7 series would be hard to improved dynamically without sacrificing luxury.

  • Bo Hanan

    “M” doesn’t mean what it did as little as 9 years ago. It’s appropriate BMW would finally create an M7. Funny, the hesitation for the M7 was that it might be too sporting. Ironic huh?

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