Toyota Launches All-New Crown In Japan With Connected Features As Standard

What you’re looking at is the all-new Toyota Crown and more specifically the 15th generation of the big Toyota saloon.

Toyota says that the new Crown is the company’s first-generation connected car, as all models will come with a data communication module as standard, offering 24/7 connectivity services focused on safety, security, comfort and convenience based on real-time driving data.

Based on the TNGA architecture, the new Toyota Crown comes with multi-link suspension front and rear and is available in rear- and all-wheel drive versions. The new Toyota promises to offer “outstanding handling and a responsive driving performance”, partly thanks to its development at the Nurburgring.

“In inheriting the passion from the early days of the company when the first generation Crown was born, I wanted the world to see the ‘Japanese brains and brawn’ that went into developing this car,” said Akira Akiyama, chief engineer in charge of development. “It was with this spirit that we promoted development. I feel the new Crown is a car that will take your breath away in every single aspect including design, driving, and connected technology.”

Customers in Japan will be offered three powertrain options: a base rear-drive 2.0-liter turbo-four paired to an eight-speed automatic transmission with 241hp (245PS) and 258lb-ft (350Nm) of torque and two hybrid models.

The first one has the company’s 2.5-liter Dynamic Force petrol engine sitting at its heart, offering a combined 222hp (226PS), and offered in both rear- and all-wheel drive guises. The second one utilizes the 294hp 3.5-liter V6 petrol engine with a 177hp (180PS) electric motor for a combined 354hp (359PS). The range-topping V6 model is available only with rear-wheel drive.

If you want to extract maximum sportiness out of the new Toyota Crown, then the RS grades are the ones to go for; available with every powertrain, the RS grade of the Crown comes with goodies such as special front stablizers, different dampers, 18-inch alloy wheels and a rear spoiler. 2.0-liter turbo RS models also get rear floor bracing and performance rear dampers for better steering response and reduced vibrations.

The interior welcomes you with a clean-looking dashboard that features Toyota’s new dual display system which incorporates an eight-inch display positioned on top and a seven-inch display closer to the driver for easier access. All Crown models come with Drive Mode Select, with RS versions getting an extra Custom mode that allows drivers to opt for their preferred combination of settings.

The new Crown also gets the second-generation Toyota Safety Sense package as standard, which includes pre-collision system with pedestrian detection, Dynamic Radar Cruise Control, Lane Tracing Assist that keeps the car centered in lane, Road Sign Assist and more.

Prices for the new Toyota Crown in Japan kick off at 4,606,200 yen ($41,200) for the base 2.0-liter turbo model. The company targets selling 4,500 units of the new Crown per month in Japan when it officially goes on sale this weekend.

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  • Knotmyrealname

    My……. eyes……

  • Jason Panamera

    I loved previous generation of Crown and I loved that classy interior. This interior is huge disappointment for me.

    • Eythan Aldrich

      the steering wheel is kinda too bold compared to the s210 crown

  • Matt

    Ugh the RWD platform is wasted on such a disproportionate looking sedan. The design is so busy and nothing really ‘gels’. Standard JDM..

  • Harry Nimmergut

    Just looking at the front end and not even reading the title, I thought for sure this was about a Hyundai. Funny how Hyundai is influencing Toyota (pressured them to add a glass roof to our Camry). I actually prefer this dash to the one in our Camry. It’s more utilitarian. No looking down at the screen. Rest of the design is generic blah.

    • Jason Panamera

      Every brand is influencing every other brand. It is normal in this industry.

      • PK

        yeah but the japanese automobile giant influenced by the koreans at this point? that’s really embarrassing….

        • Jason Panamera

          Look now at Korean brands. Their value and sales have changed over years and they are not what they used to be. If you want to stay on the top, you should keep an eye on every enemy.

          • PK

            i guess.

          • Jason Panamera

            I don’t want to sound mean but I feel like you represent ,, American State of Mind” – never buy korean car, korean brands lack of everything good, etc. Look how small tesla influenced whole car industry( not a tesla fanboy). How smaller Vovlo brand influenced German brands in safety tech, whole world. I can write more exaples. Hyundai and Kia are now big, important brands because they always had cash. They have been part of huge Hyundai conglomerate. Huge company which capital was always helping hyunday and kia. Koreans also hired one of the best engineers and designers from. Their history is too long to write here but world is changing all the time.

          • PK

            f no! i hate american cars are you kidding me! i’m a bmw fan but i do respect hyundai and kia of their improvements.

  • I don’t like how it looks, yet I like it… strange.

  • wintergraan

    This dual-screen layout looks hideous! It ruins the whole interior :/

  • Thando_Gqabaza

    I like the interior ( I don’t know why people hate dual screen ) , the exterior isn’t the best for Crown. Does resemble Genesis a bit. Still a good car this thing will have quality others can only dream about.

  • OSM CHAÎNE

    No sun roof

  • OdysseyTag

    Thought it had a Decepticon badge for a second.

  • Jason Panamera
  • Bruce K

    Hard to imagine it being uglier than this… a mash-up of several fugly designs, all in one disappointing entity, inside & especially outside

    • Eythan Aldrich

      I disagree with that……sorry not gonna take your opinion for some nonsense

  • Dude

    I like it

  • Honda NSX-R

    The V6 Hybrid also comes with a 10 Speed Automatic transmission rather than a CVT, I’m surprised that the CS article doesn’t mention it.

  • NOT BAD LOOKING

  • Eythan Aldrich

    there’s awd available you knob….

  • SteersUright

    While I largely dislike the interior and exterior design, take a look, the engine sits entirely behind the front axle! Is this some sort of sport sedan? Couldn’t they use this chassis for some newer version of the IS or GS sedans?

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