GM Overtakes Ford In Truck Market Share But F-150 Still Reigns Supreme

The Ford F-150 has been the best-selling vehicle in the United States for decades, but the Blue Oval has lost its truck sales crown.

According to Seeking Alpha, GM truck sales climbed 12 percent during the first half of the year and this put their share of the American truck market at 34 percent. Ford sales also climbed, by 5 percent, but the company only captured 32 percent of the market.

The news is a bit surprising considering GM hasn’t launched the 2019 Chevrolet Silverado and GMC Sierra. However, those models play an important role in the sales growth as the Detroit Free Press reports the company is clearing out inventory of 2018 models to make way for the redesigned pickups.



Another key factor is that General Motors is in the mid-size truck market and Ford isn’t. 18 percent of trucks sold in the United States during the first half of the year were of the mid-size variety and that’s a two percent increase from 2017. Chevrolet Colorado sales were also up 19,574 units, while the GMC Canyon is doing better as well.

While the Colorado was the second best-selling mid-size truck, there is a lot of competition on the horizon. The Ford Ranger will go on sale early next year and it will be joined by the Jeep Wrangler pickup which could revive the Scrambler moniker. Nissan has also announced plans for an all-new Frontier but there’s no word on when the model will arrive.

The full-size truck market is also about to get a lot more interesting as the redesigned Silverado and Sierra will face off against the all-new Ram 1500 and the recently updated Ford F-150. The F-150 still has the sales advance but its competitors are eager to catch up.


  • dumblikeyou2

    Here come the Ford fanny comments………..

    • ChrisInIL

      The headline of this article is a Ford fanboi comment, because they don’t ever say why “Ford still reigns supreme”.

  • Navy Morroccan✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Ford is still King being the best-seller for 41 years straight!

    • Dude

      Thank you. You didn’t disappoint.

  • LJ

    GM needs three different truck lines to compete, lol.

    • dumblikeyou2

      You’re a genenous.

  • TheToadPrince..~~ToadSquad

    i personally love the New Ram1500. they really nailed it with that truck. the new silverado is uugly and the interior is still last years.

  • Paul

    A lot of this we already know. Good for Chevy but Ford is still the perennial favorite brand it seems.

  • Jerry Hightower

    Wonderful! Misleading article. GM’s 4 trucks against Ford’s one!

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