VW Kicks Off Advertising Campaign For … The Chevy Bolt

Automakers typically promote their own products for obvious reasons, but Volkswagen has found itself in the unusual position of promoting the Chevrolet Bolt.

As part of a $45 (£35.2 / €39.5) million public awareness campaign, Volkswagen’s Electrify America will promote an assortment of electric vehicles in television and radio ads across the United States. The first TV spot was released today and it prominently features the Bolt.

The ad is called the “JetStones” and Electrify America says it aims to “broaden consumer awareness of the advantages and availability of electric vehicles, plus a growing network of EV fast chargers in metropolitan areas, along highways, and in communities at workplaces and multiunit dwellings.”

In the clip, we can see a driver of a poorly disguised Subaru stop at a red light and look over to see a ‘better version’ of himself in a Chevrolet Bolt. The car then speeds away as the clip says “With instant acceleration, electric cars are more fun to drive and more affordable than ever.”

While it’s unusual that a Volkswagen ad is featuring a Chevrolet Bolt, Electrify America noted the commercial is “brand-neutral” and is part of a larger $2 (£1.5 / €1.7) billion campaign that aims to improve awareness and infrastructure for zero emission vehicles. The ad also shows glimpses of the BMW i3, Honda Clarity, Hyundai Ioniq, Nissan Leaf and VW e-Golf.

Volkswagen isn’t doing this out of the goodness of their heart as the company’s Electrify America subsidiary was born out of the dieselgate scandal and its resulting settlement agreements. That’s an embarrassing footnote, but Electrify America will do plenty of good as the company has plans to install thousands of fast chargers across the United States.

 

  • Mi Lito

    Talk about doing community service…

    • Bash

      Gold

  • TheBelltower

    So basically, show conventional cars as crude tractors, and EV’s as the future. And since it’s such an aggressive statement, and VW has no competitive EV’s at the moment, then why not show the Bolt as the oil industry nemesis?

  • BRAND NEUTRAL OR NOT AN e-GOLF SHOULD HAVE BEEN FEATURED.
    IF THEY REALLY WANTED TO EXCITE PEOPLE GET TESLA TO LEND THEM THE NEW ROADSTER.

    • performante

      The e-Golf comes in @ 0:23

      • YES I SAW IT. WHY NOT SWITCH IT WITH THE BOLT?

    • Quinton

      Wow, calm down with the capslock, my friend. The e-GOLF isn’t the MAIN highlight (it’s there) because it’s not available everywhere (only a few states, in fact). It’d be a crappy awareness campaign if you can’t go get the car int he ad. You can buy a Bolt anywhere in the US, and in a bunch of other countries to boot.

      • IF VW HAS TO PAY FOR IT THEN FEATURING THEIR CAR MAKES MORE SENSE.

  • HAHAHAHA!!!

    Immature comment over, this is a really good idea that I think should be embraced globally, especially if the government are backing the awareness of this response.

  • Enter Ranting

    …and where does all the extra electricity come from when demand increases exponentially from everyone driving electric cars, VW? You know Drumpf isn’t gonna build renewable electrical plants.

  • Quinton

    This is a great headline . . .

  • BABE SPLIT HAIRS ALL YOU WANT. CHEVY GETS STUCK DOING THIS MAYBE THEY SHOULD FEATURE TESLA.

    • Quinton

      Logic isn’t splitting hairs, and the charging network isn’t designed for Teslas. They’re directly competing against the Tesla Super-charger network, so throwing a Tesla in there would make zero sense. They want to drive non-Tesla EV adoption in the US because that’s what they plan to sell in the US. They’re just thinking long-term, which is smart.

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