Can The Lincoln Continental Be Your Luxury Sedan Of Choice?

Can a premium car be underrated and yet far from best-in-class at the same time? Apparently it can, especially if you end up spending too much on the wrong spec.

According to reviewer Doug DeMuro, the 2018 Lincoln Continental is a solid offering in the luxury sedan segment, as long as you buy the right version and don’t overspend, which would be easy to do if you swing big with the $69,630 Black Label model.

It might be better to just opt for either the Select or the Reserve specs, which cost upwards of $49,370 and $54,785 respectively. Both of these price tags are considerably lower than those of the entry-level Mercedes S-Class, Audi A8 or the BMW 7-Series, all costing over $80,000. Even the Lexus LS starts off from $75,200.

It terms of value, it’s probably best to compare the Continental with the likes of the Cadillac CT6, Genesis G90 or the Kia K900, as DeMuro thinks they’re all quite similar as far as features, comfort and overall quality.

He did take some points away from the Lincoln for the absence of a V8 power unit. In fact, the most potent engine you can have is a twin-turbo 3.0-liter V6, putting down 400 HP and 400 lb-ft (542 Nm) of torque. While performance isn’t necessarily bad, the Continental can’t really keep up with its German rivals, especially anything with an M or an AMG moniker.

Overall, though, the 2018 Continental is a solid choice for anyone looking for a luxury saloon at a reasonable price. According to a report from earlier this year, the automaker is committed to both the Continental as well as the MKZ, which means that you don’t have to worry about Lincoln sedans going extinct anytime soon, despite people buying more crossovers.


  • performante

    A FWD boat? Certainly not.

    • brn

      To each his own. I’d love one!!!

  • Merc1

    “It might be better to just opt for either the Select or the Reserve specs, which cost upwards of $49,370 and $54,785 respectively. Both of these price tags are considerably lower than those of the entry-level Mercedes S-Class, Audi A8 or the BMW 7-Series, all costing over $80,000. Even the Lexus LS starts off from $75,200.”

    What? It doesn’t even begin to compare to those cars on the road, especially the Germans. The new A8 humiliates this car and the S-Class and 7-Series are RWD and have V8s available. This car does not compare.

    Is it a nice car? Sure, but a full size German car competitor it is NOT at any price. Spec’d right it even looks good, but at heart it’s a stretched Fusion and it shows in real world driving/experience.


    • brn

      Are you basing this on comparing a Black Label to these yourself or just making it up, because you don’t want to believe Lincoln is that good?

      • Merc1

        I’m basing on experiences with the cars I’ve mentioned. More leather and wood doesn’t erase the fact of what the car is underneath, but I get it that such a tactic fools most people. Especially domestic buyers/fans.


    • MarketAndChurch

      It’s outselling the 7-series.

      • Merc1

        Meaning what? It’s cheaper it should sell better, do you not get that? The 7-Series KILLS this car.


      • ksegg

        Because it’s loads cheaper.

    • Cobrajet

      At least it has better proportions than the Audi A8, less front overhang,

    • Enter Ranting

      Well, you could pay $100,000 for an S Class and drive a car that looks like a slightly larger version of the C Class.

  • Nihar

    It’s a decent car. I’ve test driven it. I’m just hesitant about the reliability of the electric doors.

  • Joe E

    I feel like despite its size, these Continentals have zero presence on the road, especially from the rear view. Something about the styling reminds me of an old fake luxury car from a Korean brand, ala Hyundai XG350.


    Big FAIL.
    They should’ve cashed in on the design legacy of the 50s & 60s.
    The car should’ve been longer and wider with a ragtop model…and either a 500hp V8…or a full electric.
    I live in car-crazy SoCal. I’ve seen exactly ONE on the road. You don’t even see them in rental fleets.
    The car is ugly …and “less than”.

    • Afi Keita James

      sadly, café standards won’t allow that to happen.

    • brn

      What a crazy world we live in when 400hp / 400ftlb isn’t satisfactory.

      • DR.FUNK

        It’s not so much about overkill in the HP department…as it is that they really missed an opportunity to go “retro-luxe” and perhaps sell a few. This butterface fleet rental just makes me double face-palm.

      • Cobrajet

        We have 600hp and 700hp cars and American brands aren’t making enough of them. Having the most will be satisfactory.

  • Cobrajet

    This is a E class, Audi A6, BMW 5 series, Lexus ES rival.

  • ksegg

    LOL FWD, why????

    Lincoln’s are either taxi’s in NYC, or bought by older people.

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