Mercedes-AMG GT 63 S Becomes Fastest 4-Door Coupé On The ‘Ring With 7:25.41 Lap

Claiming Nürburgring Nordschleife lap records has become a priority for carmakers’ marketing departments.

Everyone is scrambling to find a niche that hasn’t been occupied by rivals and gain the much-coveted title of “the fastest [insert niche name here] on the Nürburgring Nordschleife.”

But sometimes marketing people get entangled in their own web of… specific terms.

Take Mercedes-AMG, for example. One thing they don’t like is people calling the AMG GT 4-Door Coupé a sedan. Leaving aside the fact that the car is technically a five-door liftback, Mercedes needed to find a category that would allow the AMG GT 63 S 4Matic+ to claim Nürburgring honors.

What did Stuttgart’s marketing wizards come up with? Brace yourselves: “the fastest fully-fledged four-seater production car.”

Notice that Mercedes avoided using the term “four-door sedan,” because of marketing incompatibilities (and probably the quicker Jaguar XE SV Project 8). However, the carmaker also avoided using the term “four-door coupé,” which is rather curious.

Just to be on the safe side, Mercedes has proclaimed the AMG GT 63 S 4Matic+ as “the fastest fully-fledged four-seater production car to ever conquer the legendary Nürburgring Nordschleife.”

Why “fully-fledged,” then? Probably as a snub to Jaguar, whose XE SV Project 8 is a limited-run special with a production of 300 units. In contrast, the Mercedes-AMG GT 4-Door is only limited by market demand.

None of this marketing silliness changes the fact that the AMG GT 63 S is a remarkable machine. After all, it lapped the ‘Ring in 7 minutes and 25.41 seconds in the hands of development engineer Demian Schaffert.

That makes it slightly quicker than the Mercedes-AMG SLS Black Series (7:25.67) and almost as fast as the Ferrari Enzo (7:25.21) and Lamborghini Aventador LP 700-4 (7:25). Not enough to beat the Jaguar XE SV Project 8 (7:21.23), though. Watch the Merc’s full onboard lap below.

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  • Ryan50

    Next they’ll take the AMG GT R and call it the fastest utility vehicle around the nurburgring

  • Ilbirs

    The next Mercedes vehicle to make an impressive lap will be the fastest vehicle with a pending denomination that Mercedes will arrange to fit into some category.

  • donald seymour

    YESSSSSS I agree. Saw it in person on a sunny day and my mouth dropped. It has so much road presence.

  • Bob

    Again. I’ll take the Giulia Q thank you.

  • Bo Hanan

    Remember when Mercedes didn’t recognize a corner, never mind knowing how to go around one?

  • Matteo Tommasi

    Still, I don’t know how a 2-seater, roll cage, slick tyre, not legal in EU like the project 8 is called a sedan. The onlyvthing it has in common with the XE is the general shape

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