Mercedes-AMG GT 63 S Becomes Fastest 4-Door Coupé On The ‘Ring With 7:25.41 Lap

Claiming Nürburgring Nordschleife lap records has become a priority for carmakers’ marketing departments.

Everyone is scrambling to find a niche that hasn’t been occupied by rivals and gain the much-coveted title of “the fastest [insert niche name here] on the Nürburgring Nordschleife.”

But sometimes marketing people get entangled in their own web of… specific terms.

Take Mercedes-AMG, for example. One thing they don’t like is people calling the AMG GT 4-Door Coupé a sedan. Leaving aside the fact that the car is technically a five-door liftback, Mercedes needed to find a category that would allow the AMG GT 63 S 4Matic+ to claim Nürburgring honors.

What did Stuttgart’s marketing wizards come up with? Brace yourselves: “the fastest fully-fledged four-seater production car.”

Notice that Mercedes avoided using the term “four-door sedan,” because of marketing incompatibilities (and probably the quicker Jaguar XE SV Project 8). However, the carmaker also avoided using the term “four-door coupé,” which is rather curious.

Just to be on the safe side, Mercedes has proclaimed the AMG GT 63 S 4Matic+ as “the fastest fully-fledged four-seater production car to ever conquer the legendary Nürburgring Nordschleife.”

Why “fully-fledged,” then? Probably as a snub to Jaguar, whose XE SV Project 8 is a limited-run special with a production of 300 units. In contrast, the Mercedes-AMG GT 4-Door is only limited by market demand.

None of this marketing silliness changes the fact that the AMG GT 63 S is a remarkable machine. After all, it lapped the ‘Ring in 7 minutes and 25.41 seconds in the hands of development engineer Demian Schaffert.

That makes it slightly quicker than the Mercedes-AMG SLS Black Series (7:25.67) and almost as fast as the Ferrari Enzo (7:25.21) and Lamborghini Aventador LP 700-4 (7:25). Not enough to beat the Jaguar XE SV Project 8 (7:21.23), though. Watch the Merc’s full onboard lap below.

more photos...
  • Ryan50

    Next they’ll take the AMG GT R and call it the fastest utility vehicle around the nurburgring

  • Ilbirs

    The next Mercedes vehicle to make an impressive lap will be the fastest vehicle with a pending denomination that Mercedes will arrange to fit into some category.

  • donald seymour

    YESSSSSS I agree. Saw it in person on a sunny day and my mouth dropped. It has so much road presence.

  • Bob

    Again. I’ll take the Giulia Q thank you.

  • Bo Hanan

    Remember when Mercedes didn’t recognize a corner, never mind knowing how to go around one?

  • Matteo Tommasi

    Still, I don’t know how a 2-seater, roll cage, slick tyre, not legal in EU like the project 8 is called a sedan. The onlyvthing it has in common with the XE is the general shape

Inertia Kinetic Is One Man’s Take On The Sports Car Of Tomorrow

The designer was inspired by an old Red Bull Racing Formula 1 mirror design.

Mercedes-Benz GLB Will Be Made In Mexico And China

The Mercedes GLB crossover will go on sale before the end of the year.

Toyota Wants To Make The Hilux A “Lifestyle Choice” With 2019 Special Edition

The 2019 Special Edition goes on sale in Europe in August as part of an upgraded Hilux lineup.

ABT Skoda Octavia RS Wagon Gets 286 HP, Suspension Tweaks

The upgrades bring the Skoda Octavia RS wagon closer to the VW Golf R in terms of performance.

Honda Civic Type R Prototype Could Be Facelifted Model, Lightweight Special, Or Both

This Civic Type R prototype spotted on the Nürburgring features a camouflaged roof and hood air scoop.

2020 Corsair To Become First Lincoln Model Made In China

China-built Lincoln Corsair SUVs will only be sold locally, as US-spec models will be built in America.

Carlos Ghosn Charged For The Fourth Time By Japanese Prosecutors

Japanese authorities indicted the former Nissan CEO right before his latest detention period expired.

Huracan Performante And 911 GT2 RS Get A Bit Too Close While ‘Ring Racing

The driver of this Huracan stuck precariously close to the 911’s tail while going all out at the Nordschleife .

Hennessey’s 1000 HP Corvette ZR1 Ain’t Afraid Of No C8 Hybrid

Hennessey’s Corvette ZR1 pumped out 905 hp at the rear wheels during dyno testing.

Aurus’ Convertible Looks Like A Russian Take On The Rolls-Royce Phantom Drophead Coupe

Large, elegant and all-wheel drive, the Aurus convertible would make for an interesting competitor to the Rolls-Royce Dawn .