Nico Rosberg Vlogs About Customizing His Own AMG Project One

The Project One (or just AMG One, as some sources suggest) might just be Mercedes‘ most ambitious project ever, which explains why the automaker is already behind schedule due to some powertrain adjustments.

Unlike a Formula 1 car, which can afford throttle leakage while idling at 5,000 rpm, the Project One needs to be able to idle at 1,200 rpm while also meeting all the new emissions regulations. This just goes to show that building a Formula 1 car for the street is by no means easy.

One of the lucky few who now need to work on being even more patient is 2016 Formula 1 champ Nico Rosberg, who recently posted a video about his experience customizing his own hypercar.

Rosberg and his wife were among the customers invited to Munich, where he had a chance to look over the car, while also giving his viewers another sneak peak at the interior. In the end, he even asked for outside help in choosing a color for his Project One, although he did already fancy the vehicle in grey.

Even though performance figures aren’t final, the Project One concept featured a plug-in hybrid powertrain comprised of a turbocharged 1.6-liter V6 engine and four electric motors. The total combined output was over 1,000 PS (986 HP) and it had an EV-only range of 25 km (15.5 miles).

According to Mercedes-AMG, those numbers should get you from 0 to 200 km/h (0-124 mph) in less than six seconds and on to a top speed in excess of 350 km/h (217 mph).


  • Mark Seven-Ultranine

    Ante has been upped. Pagani will have his work cut out for him with the successor to the Huayra.

    • donald seymour

      Pagani ain’t chasing nobody.

      • Mark Seven-Ultranine

        I actually meant that as a compliment. Pagani is at the top of my list. I can’t imagine how cool the successor to the Huayra will be. Although I do have a soft spot for the Apollo IE,

  • PK

    Lovely!!!! <3

  • Mark Hawthorne

    Great video. I don’t watch any YouTube “talking heads” famous for simply being famous but I watch these videos start to finish so kudos.

  • Owen Hamilton

    Can’t stand Nico but I watched the whole video just to see the car, thought it very funny that he had to wait until the rich Americans had seen the car first and he managed to get through a whole video without saying “for sure”.

  • Kagan

    Not silver or even grey, that is boring. Try some colour.


    I think the proper way to do it is to apply the Mercedes C111 orange hue….
    That’d look unbelievable. And pay a way overdue hommage to the awesome car the C111 was…

  • Matthew Boyd

    The names been officially changed by AMG to AMG One…No longer Project One. Boy was Rosberg a salty F1 driver ?. I wonder if Hamilton’s already go his customized ?

    As much as I didn’t like him as a driver, I like him as a vlogger. Been subscribed for a while. He post good $#!t.

  • Mark Seven-Ultranine

    Rosberg goes with his wife and even mentions his children. Hamilton would go with, I don’t know, Justin Bieber and talk about what, his next tattoo?

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