Huh? Top Porsche Taycan Said To Be Called The Turbo, Feature Zero Turbos

Electric vehicles represent a bit of a challenge for automakers who typically name their vehicles after engine characteristics and it appears there will be some pretty bizarre names in the future.

Audi kicked things off last year, ahead of the e-tron’s launch. Instead of using familiar 2.0T and 3.0T monikers, the company developed a convoluted naming scheme based on horsepower ratings that no one will remember.

Porsche appears to be ignoring the issue altogether as The Drive’s Alex Roy recently discovered. He signed up to place a deposit on the upcoming Taycan and received an e-mail from a brand ambassador saying there will be three versions of the electric vehicle called the Taycan, Taycan 4S and Taycan Turbo.

The most interesting thing about the exchange – aside from prices – is the fact that Porsche will apparently plaster a Turbo moniker on a car that doesn’t have a turbocharger, let alone an internal combustion engine. While it’s obvious why Porsche would want to continue to use the familiar Turbo name, it’s also complete nonsense.

Getting back to pricing, the brand ambassador said the entry-level Taycan will start in the low $90,000 range. The Taycan 4S, on the other hand, will start in the upper $90,000 range. Lastly, the Taycan Turbo will set buyers back over $130,000.

If these prices are accurate, it means previous reports about the Taycan slotting between the Cayenne and Panamera were slightly incorrect. The entry-level Panamera starts at $86,300 while the Panamera 4S begins at $104,000. However, the Taycan Turbo would cost significantly less than the Panamera Turbo which retails for $151,500.

It’s also worth noting that the entry-level Taycan isn’t called the Taycan 4. This suggests the entry-level model will be rear-wheel drive which is interesting as Porsche has previously said the car will use two electric motors that produce a combined output in excess of 592 hp (441 kW / 600 PS). If the entry-level model is indeed rear-wheel drive only, it could presumably ditch one of those electric motors.

We’ve reached out to Porsche for clarification and we’ll update this post when / if we hear back.

more photos...
  • Six_Tymes

    they aren’t serious, are they? if yes, more proof not all high paid marketing directors or planners know what the heck they are doing

  • Honda NSX-R

    Will it come with fake turbo noises?

  • CJKnox

    “Range-Topping Porsche Taycan Will Reportedly Be Called The Turbo, Feature Zero Turbos”

    • Astonman


  • SteersUright

    Just like a BMW “40i” is a 3.0L with power on order of a n.a. 4.0L, and an MB 300 anything is 2.0L 4CYL…naming conventions have gotten taken over by immature marketers with no sense of prioritizing honesty or longevity. Then again, there were once “turbo” buttons on computers, hair trimmers, etc.

  • Matt

    The exhausts are fake, it’s camouflage.

  • Astonman

    Go get an old one. They’re still gorgeous. Was next to one last month on the freeway. Enjoyed it tremendously! And they’re getting pricey!

  • Nordschleife

    Isn’t all the Macan’s engines turbos and their top of their top of the line Macan is still called (you guessed it) Turbo. While I guess these are the type of things that might me raise a brow it’s nothing that will keep me up at night. Yes keep your naming conventions common across the board.

  • Ruel Lewis

    This dosent make much sense, but all current 911s are turbocharged yet there are still “Turbo” models.

  • Dude

    Well it has fake exhaust so why not

  • Mr. EP9

    I know it’s not the final product but Porsche better drop those fake exhausts come production time. The Mission E was gorgeous so they really should follow that design.

  • ira j.

    was “GTS” already taken?

1953 Lancia Aurelia B20GT Is As Beautiful As They Come

This Lancia Aurelia Series III is for sale and it costs more than two new BMW M5s in the UK.

VW Group Could Replace Its Ukraine Plant With A New One In Serbia

Ukraine’s poor economic conditions has the automaker’s local factory operate at least than a tenth of its annual capacity.

Skoda Officials Pushing For Scala RS Hot Hatch That Might Just Be A Hybrid

A performance version of the Scala is still under discussion, and the success of other RS models works in its favor.

Mid-Engine 2020 Corvette C8’s Order Guide Leaks On The Web, But Is It Real?

A set of screenshots allegedly reveals the options list of the upcoming Corvette C8.

Everything You Wanted To Know About McLaren’s Iconic F1 In A 40-Minute Video

Bet you didn’t know Gordon Murray had Kenwood design an ultra lightweight CD changer specifically for the F1.

Liberty Walk-Bodied Lamborghini Aventador Wants To Look Like A Racer

Apart from the bolt-on fenders, rear wing and other bodywork additions, this Aventador also sports a racecar-like wrap.

Highly-Tuned, 600HP Audi TT RS Is Truly A 10-Second Car

There are much more powerful cars out there, but Audi’s compact coupe has the advantage of all-wheel drive.

Ford GT Does A Standing Mile Run, Hits A Nice, Round 180 Mph

The Ford GT was unleashed at the Johnny Bohmer Proving Grounds to see what it’ll do with the pedal to the metal.

Pulse Orange Audi Q3 Sports A Colorful Alcantara Interior

If you’d rather have something more special than the default white/black/silver on your Q3, that’s a nice hue.

BMW X7 Excels At Being Both A Family Hauler And An Executive Limo

It won’t have your heart racing, but the X7 excels at being a luxurious, spacious and extremely comfortable ride.