The Porsche Taycan is still roughly a year away from reaching dealerships, yet, according to the German carmaker, it’s already shaping up to be an exceptional success.
Speaking with CNET during the recent LA Auto Show, Porsche North America president and chief executive Klaus Zellmer said that the company has been flooded with pre-orders for the all-electric sedan.
While he didn’t give a number, he said that if all the pre-orders turn into sales, the Taycan has already been sold out for the first year.
Porsche has previously said that it will look to build around 20,000 Taycans annually. While it remains to be seen if the pre-orders Zellmer was referring to were strictly for vehicles in the U.S. or not, the automaker will undoubtedly be encouraged by the demand for its first EV.
Further discussing the Taycan, Zellmer said that most customers who have placed an order fot the Taycan are new to the Porsche family.
“More than half of the people that are signing up for the Taycan have not owned or do not own a Porsche. Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The no. 1 brand now is Tesla.”
While the Taycan is pulling customers away from key rivals, the company isn’t concerned about sales taking a hit because of the Audi e-tron GT, an EV using the same underpinnings as the Taycan. According to Zellmer, the two cars will drive very differently.
“It’s something that really has to fully speak Porsche. If you drive a Macan, you know that we share a platform [with Audi], but it’s a completely different car. And that’s exactly what has to happen and I’m sure Audi has followed a same path.”