Last year was the best ever in Porsche’s history in terms of sales, with the German manufactured delivering 256,255 vehicles worldwide.
That accounts for a growth of four percent compared to the previous record set in 2017 despite setbacks caused by the switch to the new WLTP test cycle in the fourth quarter and the fact that Porsche stopped offering diesel-powered models in February. Available in two body styles, the Panamera recorded the strongest growth among all model series with a 38 percent increase, to 38,443 units.
The third-generation Cayenne benefited from its first full year on the market, posting a 12 percent increase to 71,458 deliveries. Surprisingly, Porsche 911 deliveries went up 10 percent to 35,573 units despite the fact that everyone knew an all-new 911 would arrive at the end of the year.
As in 2017, Porsche’s best-selling model overall was the Macan, with 86,031 deliveries. However, the nameplate registered an 11 percent decrease over the previous year as some buyers likely waited for facelifted version that arrived in late 2018. Finally, deliveries of the 718 Cayman/Boxster remained steady in 2018, dropping 1 percent to 24,750 units.
In terms of countries, China was once again Porsche’s largest individual market with 80,108 deliveries (+12 percent). In second place was the United States with 57,202 vehicles (+3 percent). Germany came third with 28,317 units (-3 percent).
As for sales regions, Asia-Pacific, Africa and Middle East accounted for 98,399 deliveries (+10 percent), followed by Europe with 77,216 vehicles (-4 percent), and America with 67,714 units (+4 percent).