With less than a month left to go until the Chevrolet C8 Corvette premieres, former General Motors vice chairman Bob Lutz has revealed that if he was still with the automaker, the Corvette would have morphed into an SUV too.
While speaking with Auto News, Lutz said that while he believes the C8 Corvette will likely sell well following its long-awaited introduction, he doesn’t believe it will attract younger and new customers to the brand and instead have largely the same customer base as the C7. He went on to state that he doesn’t think “anyone is going to get out of a Porsche 911” and buy a mid-engine Corvette.
If Lutz could have his way, Chevrolet would be investing in transforming the Corvette name and launching a performance-focused, upmarket SUV to rival vehicles like the Porsche Cayenne. Such a model could be produced in numbers ranging from 20,000 to 30,000 units annually and could have a starting price north of $100,000.
While an SUV could dilute the Corvette name, the former industry executive believes it would help bolster GM profits and help the company capture a share of the booming SUV and crossover market.
Could building a Corvette SUV work for General Motors? It certainly could but venturing down this path would be a risk for the American car manufacturer and unless Lutz knows something we don’t, it probably isn’t on the agenda.
Chevrolet will unveil the mid-engine Corvette on July 18 and while Lutz doesn’t seem won over by the idea, we have an inkling that ‘Vette enthusiasts will be.