Bob Lutz Says GM Should Build A Corvette SUV, Thinks No Porsche 911 Owner Will Get Into A C8

With less than a month left to go until the Chevrolet C8 Corvette premieres, former General Motors vice chairman Bob Lutz has revealed that if he was still with the automaker, the Corvette would have morphed into an SUV too.

While speaking with Auto News, Lutz said that while he believes the C8 Corvette will likely sell well following its long-awaited introduction, he doesn’t believe it will attract younger and new customers to the brand and instead have largely the same customer base as the C7. He went on to state that he doesn’t think “anyone is going to get out of a Porsche 911” and buy a mid-engine Corvette.

Also Read: Chevrolet C8 Corvette ZR1 Is Bad To The Bone – As It Should

If Lutz could have his way, Chevrolet would be investing in transforming the Corvette name and launching a performance-focused, upmarket SUV to rival vehicles like the Porsche Cayenne. Such a model could be produced in numbers ranging from 20,000 to 30,000 units annually and could have a starting price north of $100,000.

While an SUV could dilute the Corvette name, the former industry executive believes it would help bolster GM profits and help the company capture a share of the booming SUV and crossover market.

Could building a Corvette SUV work for General Motors? It certainly could but venturing down this path would be a risk for the American car manufacturer and unless Lutz knows something we don’t, it probably isn’t on the agenda.

Chevrolet will unveil the mid-engine Corvette on July 18 and while Lutz doesn’t seem won over by the idea, we have an inkling that ‘Vette enthusiasts will be.

 

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  • mb4design

    True Bob, no one is going to convert to Chevy from Porsche. But F you, we definitely DON’T need another performance SUV.

    • SgtBeavis

      I agree, “we” don’t need it. But Bob isn’t exactly wrong.

      He’s said in the past that Corvette should be a brand on it’s own, instead of a Chevy model. If they do that, they’ll definitely need an SUV and perhaps even a 4door like Porsche has done. The Porsche business model works, is profitable, and allows them to keep building low volume high performance cars like the 911.

  • Nastinupe1911

    Porsche owner here… I totally agree with his assessment, except that the Cayenne fighter should cost closer to $65k, not $100,000. The only other brands Porsche owners consider are Ferrari, Lamborghini and McLaren. We don’t even consider BMW, Mercedes, Jaguar or Audi sports cars as alternatives and the Acura NSX is a joke.

    The reason why the Porsche high end market is inflating is because Porsche owners leave and head over to those other three and then return 2 or 3 years later disappointed… but now they can afford $200k – $400k cars, therefore they jump into a GT3 RS or a GT2 RS or a 911 R or even a 918.

    • Exotics

      Test drive a Tesla and you’ll sell your porsche immediately. I have many friends who were porsche owners and got rid of them for Teslas. It’s 2019

      • Yeah sure. 😁 .

      • SgtBeavis

        He’s right, you should go test drive a Tesla. That’s the only way you can experience the joy of being autonomously driven into a fireball.

      • nastinupe

        Why would a Porsche owner get rid of his Porsche for a Tesla? My one friend that does own a Tesla owned a 911 GTS before he purchased his Model S… but he kept the 911. I can’t imagine getting rid of my 911 and not replacing it with another. My Tesla will replace my A7… my 911 is staying.

      • Shelby GT500

        Yes, Tesla has better acceleration. But Porsche is lighter and has better chassis and is fun to drive. No Tesla set a Nurburgring lap record while Porsches did it multiple times.

        And yes, Porsche 911 or Mk2 Cayenne have way better interior than Tesla.I don’t like the quality of leather in Tesla. Even in old 997 Porsche 911 materials are way better.

  • If it were up to bob, we’d all be still driving GM K cars. this guy is out of touch with the current market.

  • caddy45
    • Navigator Navy✓ᵛᵉʳᶦᶠᶦᵉᵈ🍑

      Aw, kiddo, you’d be okay. Have a cookie.

    • Exotics

      Lol. Dinosaurs aren’t coming back. Grills are going away too.

  • Mr. EP9

    He might be right about Porsche owners, but as for the Corvette SUV? He’s getting senile.

    • Nastinupe1911

      So everyone loves the Lamborghini Urus but this idea is out of touch? It could work, if executed properly… like Lamborghini did.

      • Puddingpopper

        People who buy the Urus must love it, I prefer not to be lumped in with “everyone”

      • Never was against the URUS… But I admit if they’re wasn’t the Q8 and probably the future RSQ8 to show that it’s just an Audi I would like it more. I wish the URUS at least existed with a V12 or The V10… Bentley has the V8 but at least it has the W12 not available in any other brands, or cousins Q7, Touareg, Q8, Cayenne… For now it seems the Ferrari “FUV” and Aston Martin SUV will really be sport SUVs and not SUVs disguised as sports card.

  • Netsphere

    dear bob, Shut the fu up. i may hate corvette but i dont want to see it become an suv.

  • Bash

    See this is the problem you get when non car enthusiasts are in the wrong workplace and wrong position.

    • Sometimes you need them because they are brought in for their talents in business …Danger is products made by marketing not passion.

      • Bash

        True, I figured. but comeon! a Mustang inspired SUV, The eclipse reborn as an SUV, a Ferrari SUV, and now a Corvette SUV.. what next!

  • Justin Spencer

    A Corvette SUV would be really dumb. A Corvette-based Cadillac SUV might not be a bad idea if it was done right. GM would definitely need to cherry pick engineers and designers from one or more of the premium German brands.

    • EyalN

      Porsche diesel SUV is really really dumb but it sells.
      people buy SUV’s now, so Corvette need one.

      • Exotics

        People buy ELECTRIC VEHICLES now.

        • Did you look at the numbers worldwide ?
          1) a Corvette Electric car or SUV can’t be justified yet. It doesn’t go with the brand.
          2) car makers are for now far from Makin enough money with electric cars.
          3) petrol cars still have a bright future. The market would need a massive change to make Corvette an EV brand.

      • YUDHA BAGASKARA

        it sells? porsche diesels are dead since 2018

  • botornot387

    For once i agree with him. I have said for a long time that the move to a midengine corvette should coincide with the spinning off of Corvette as a standalone luxury performance brand in the vein of Porsche. It would allow them to build other models under the nameplate and command a premium while not competing with the Cadillac brand. Obviously they could share platforms and that would underpin the costs of such an investment, while allowing for shared technology between two prem brands and not sharing with the mainstream GM brands. But being GM, i am sure such logical moves would fall on deaf ears

    • Exotics

      Dumb

      • Matt

        Go home.

  • john1168

    Bob is absolutely right again. First, yeah, no Porsche owner is going to convert to Corvette. Second, YES! Corvette needs a performance suv. MANY people, including myself have said that Corvette needs to become a brand and have a few offerings. In fact, I’ll one up Bob and say again that in addition to the mid engine C8, GM should continue with an updated C7 (C7.5 maybe) as well as a high performance sedan and an high performance suv. It’s completely asinine that GM DOESN’T do this but I’m guessing GM’s accountants know something I don’t, LOL… Other manufacturers like Porsche, Lamborghini, Maserati, etc, do it and I think GM could make a lot of money if they did it too. They could keep Cadillac the luxury division and have Corvette be the performance devision so they wouldn’t steal sales from each other. Camaro would also have room to grow under the Chevy banner as well. GM could build a better Camaro and have an affordable RWD based sport sedan and SUV (to compete with the new Explorer and the current Grand Cherokee) based on that Camaro platform. Then they could get rid of some of those crappy FWD platform vehicles and replace them with better RWD based vehicles and they would be more cost effective with all the new platform sharing. None of this is really that hard to figure out but they do need the investment and vision to do it. And we all know how accountants love to go around and piss in everyone’s Cheerios…

    • Exotics

      “Absolutely right, AGAIN”

      Lol

      • john1168

        🙂

  • Exotics

    Because that’s what our world needs in drastic climate times. Old dinosaur

    • Stephen G

      You made the assumption that it would be an ICE powered vehicle.

  • Corvette can make the C8 but should still make the C7. If the C8 looks good and becomes an affordable alternative to exotics it could win new customers but if they have Porsches they’ll have a lot of other cars… So not the main target. The C8 could be what people hoped the NSX would be.
    As for an SUV… Why not, makes money, would need to be more than Cadillac or Chevy rebadged, sure share parts, but be from the start an alternative as powerful, fun… And cheaper than the performance SUVs from Italy or Germany. I hope if they do it, unlike Lamborghini they would give it the engine of the supercar .

  • Bo Hanan

    If Corvette were a stand alone brand with the C8 and her variations- you could still offer a Corvette SUV……. “Think about it.”

  • kachuks

    I agree with him. Porsche drivers would probably not drive a GM at all.

  • Thetruthísntalwayspopular

    “Could building a Corvette SUV work for General Motors? It certainly could but venturing down this path would be a risk for the American car manufacturer and unless Lutz knows something we don’t, it probably isn’t on the agenda.”
    You guys are fkn clueless

  • Astonman

    Not sure how much Bob knows since I’m surprised he’s still not in the inner circles of his former mates. I was asked to participate in 3 automotive studies. The first was interior design. And I know now that is was for Corvette based on pictures of the C8 interior. I walked out thinking it was for Porsche… but by the second and third meeting, I got the impression it was related to the Corvette brand. I had this feeling without them asking me, but based on the questions they asked everyone. And when they came to my house, I was confident that it was about the Corvette as a brand for other vehicles to grow from. I remember telling my wife that. So I think they’ve been doing their homework on this.

    • Six_Tymes

      “Not sure how much Bob knows”

      lmao! as soon as I read that, I stopped reading your post.

      • CBV2020

        Me too, then read yours! Lol!

      • Astonman

        I was asked to participate in 3 automotive studies. The first was interior design. And I know now that is was for Corvette based on pictures of the C8 interior. I walked out thinking it was for Porsche… but by the second and third meeting, I got the impression it was related to the Corvette brand. I had this feeling without them asking me, but based on the questions they asked everyone. And when they came to my house, I was confident that it was about the Corvette as a brand for other vehicles to grow from. I remember telling my wife that. So I think they’ve been doing their homework on this

  • SteersUright

    Corvettes are cool but never true rivals to a 911 and any GM suv will likely never be the equal of a Porsche product. Sorry, thats just reality. They cant even get cadillac right. They’re the ones who should put out a Macan and Cayenne rival, in theory.

  • Ben

    My friend’s father was a classical Porsche guy. Always raving about the days gone by of the air cooled engines and how 911s are bloated nowadays. He’s currently driving a C7 Grand Sport and loves it. He’s not fanatical about Corvette like he still is about Porsche, but yes, he drives a GM product and is a huge Porsche fan.

  • Enter Ranting

    So, Bob doesn’t think anyone is going to trade their 911 for a C8, but wants to build a Corvette competitor to the Cayenne, that no Cayenne driver would want. Got it. Thanks Bob.

  • Felipe Politano

    Hmmm… knowing GM and what they have done to the Blazer as the “Camaro of SUVs”, I predict an exciting new Corvette Coupe-SUV based on the Traverse platform with the exciting 310hp 3.6-liter V6 corporate engine and, if we’re lucky, an excliting ZR-1 model with the CT5-V’s 335hp turbo-six. Whoa.

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